Table of Contents
- Categories ideas for your health blog
- Why even have blog categories?
- Categories idea #1 – Help your readers navigate your site
- Categories idea #2 – Display your areas of expertise
- Categories idea #3 – Promote your offerings
- How many categories should you have?
- How blog categories work
- Massive tip for categorizing your health blog posts
- Using categories in your blog strategy and editorial calendar
- Over to you
- Save time researching and writing!
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Categories ideas for your health blog
Most blogs have their posts categorized in some way. Sometimes by topic (low sugar, weight loss, etc.), or by post type (learn, be inspired, etc.), or by format (video, recipe, etc.). Often, and I’m guilty of this, we start a whole new category based on one post … and there never gets to be another one to join it. 🙁
But, I’m pretty sure that’s not the best way to categorize blogs. 🙂
So, before I give you things to consider when choosing your categories, it’s important to understand what their purpose even is.
Why even have blog categories?
Blog post categories serve three main purposes:
- To help your readers navigate your site;
- To display your areas of expertise; and,
- To promote your offerings.
So, let’s keep these in mind when deciding on categories ideas for your health blog.Blog post categories have three purposes: Navigation, display your expertise, and promote your offerings. #healthblog Click To Tweet
Not having any categories may be OK if you don’t have many blog posts, or focus on one type of post on one topic. It may also be OK if you don’t sell many different types of products, programs, or services.
But, once you have a few different areas you blog about, or more than one thing for sale, you should consider creating blog categories.
Having categories helps readers to find your information quicker because it’s organized. #navigation
Categories idea #2 – Display your areas of expertise
Many of us are experts in a few, often related, areas. And it is these areas of expertise that people will be coming to your blog for.
For example, low sugar recipes may be your area of expertise. But, you can break that down a bit for readers who may want to know more than just recipes. Perhaps they’re interested in sugar cravings, sugar substitutes, or blood sugar balancing. If these are in your realm of expertise, then you can consider making them each a category. Be careful not to include too much detail, you don’t want to start a category if you’re not going to have a bunch of posts on that topic.
And before you do that, let’s consider #3.
Categories idea #3 – Promote your offerings
What products, programs, and services do you offer? Do you have blog content that aligns with each of those exact things?
If not, you should!Do your blog posts and categories align with your offerings? They should! #contentmarketing Click To Tweet
For example, if you sell a low-sugar recipe book, 30-day low sugar challenge, and one-on-one blood sugar balancing coaching – you should have blog content around each of those things. You can have posts about the benefits of, educational info about, and recipes included for each offering.
In this case, you should consider categorizing your blog posts based on what you offer.
If you’re planning to offer something new soon – then include it as a new category.
But, ultimately, what you blog about should align with your expertise and offerings.
How many categories should you have?
A lot of new research on user experience (UX) is leading people to simplify their site navigation. This means, the fewer the categories, the better!
Until today, I had 13 categories. Thirteen! And some had just one post in them. Some were created for services I don’t even offer any more.
After much thought, I decided on just four categories that relate to my areas of expertise, and my current products, programs, and services.
I specialize in three main areas:
- Writing/creating health blog posts;
- Strategizing/planning content calendars; and,
- Finding/translating health research.
And all of my offerings fall into one of those categories.
So, most of the posts I’ve created in the past 6+ months (and ALL of my posts moving forward) relate to at least one of these.
These are my three main categories.
Plus, I’ve also included a category called “Leesa’s thoughts” where I put my annual holiday gift guides and a few “random” posts that are more spur-of-the moment unplanned, and/or “ranty.”
So, I now have four categories for my blog:
- Health Content Creation
- Content Strategy & Planning
- Health Research & Credibility
- Leesa’s Thoughts
NOTE: Some of my blog posts apply to more than one category. That’s OK because I choose one as the “primary” category for that post, and keep the other(s) as “secondary” categories. This means that some posts (with more than one category) will show up when a reader filters by either of those categories. Yes, it may come up twice for that reader, and that’s OK!
How blog categories work
Each category filters the posts that apply to it. See here:
Massive tip for categorizing your health blog posts
Make sure that each blog post has a call-to-action (CTA)!
It doesn’t have to be unique to that post, but you can make it unique to that category. This way, someone who is interested in health content creation will get the opt-in for 60+ different health and wellness ideas. And someone who is interested in research & credibility will get the opt-in for my list of credible health resources.
Here are a couple of my email opt-in incentives for my health content creation category and my health research & credibility category:
Bonus points for including a promotion of that offer underneath (and inside) that opt-in incentive!
What about the posts in the category for the new offer you don’t have yet?
If you don’t have an opt-in incentive yet, have readers opt-into a wait list to be the first to be notified when it becomes available! Maybe even offer an early bird special price or bonus.
Using categories in your blog strategy and editorial calendar
Now that you have an idea how to categorize your blog posts, you can use them strategically when planning your editorial calendar.
Don’t have an editorial calendar yet? Download mine (no email address required).
Categories can help you plan out your posts. Here are a few ways my clients use them:
- Alternate between categories. This helps to keep each category fresh, and allows readers to see different types of posts on a regular schedule. This also helps to make sure you have about the same amount of content in each category (if that’s important to you).
- Plan monthly themes based on promoting just one of your offers at a time. So, if you want to promote your 30-day program during the last week of March, plan to create posts in that category for that month.
For your blog to grow your business, you need to think about which categories are best. Pay special attention to aligning categories with both your current offerings, and what your readers are looking for.
Don’t forget to make them as simple as possible, and have a related call to action (e.g. opt-in) for each category of posts.
Signing off and toasting: To a better categorized health blog.
Over to you
What do you think? Do you and your readers love your current categories? Do you have any categories ideas to add?
I’d love to know (in the comments below)!
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I'm Leesa Klich, MSc., R.H.N.,
Health writer – Blogging expert – Research nerd.
I help health & wellness professionals attract more email subscribers & clients using their blogs. I move them from feeling stumped & overwhelmed to confidently & consistently showing off their expertise. I make credible research-based blogging both strategic & easy, which saves them a ton of time so they can focus on what lights them up in their business & life. To work with me, click here.