Table of Contents
- Why I blog (it’s for you… and me)
- I blog because…
- Over to you
- Save time and build your authority with consistent trustworthy health content!
Why I blog (it’s for you… and me)
If you don’t like to blog, don’t have time to blog, or have a huge resistance to blogging – you are not alone! Many people feel pressure to blog, begrudgingly do it out of obligation, outsource it, or avoid it as much as they can.
Or, maybe, you love blogging too? (If so, I’d love to know!)
Many of my colleagues and clients have amazing businesses helping people eat better, exercise more, incorporate more mindfulness into their days, sleep better, learn how to cook, have more energy, eat more intuitively, eliminate foods they’re intolerant to, and generally become healthier. They are great at motivating and inspiring their clients and prefer the dynamic of working with people 1:1 or in groups, rather than on a computer.
I suppose I’m a bit of an “oddball” health & wellness pro (nutritionist, to be exact) who considers myself to be a “blogger.”
This article is not going to scold you for not blogging or extoll the virtues of blogging. Nope! It’s not going to tell you how important blogging is or how beneficial it can be for your business. Nope! It’s not even going to show you how to make blogging as painless as possible. (Nope!)
It’s just about why the heck I bother so much.
I blog because…
Let me count the ways.
I love getting my message out there
I have a message. You have a message. Blogging is simply a way to get it out there.
It’s a way to share thoughts, information, and vision with thousands of people whom I don’t even know. It’s a format that you can turn into whatever you want from sharing personal stories and “public journalling,” all the way to being a well-oiled strategic marketing machine for your business.
When I blog on my site (here) I do “me.” I express me. I send out my message and see who that attracts. That’s one of the beauties of blogging – you get to be you and provide as much (or as little) value to your readers as you want to. Plus, you can always update what you say and make your posts even better than they were when they were first published.
When I’m really enthusiastic about a topic, I’ll sometimes make a video instead of writing. It can be hard to truly express my emotion in writing, although many people do far more beautifully than I do. #sciencebrain
Blogging (and vlogging) is definitely a way to get my message out there and see what happens.
NOTE: If you’re feeling vulnerable about getting your message out there – I have a super-surprise for you next week. 😉Blogging (and vlogging) is definitely a way to get your message out there and see what happens. #blogging #contentmarketing Click To Tweet
I love showing the world what I can do for them
It’s not just about my message – my blog is a reflection of my work. I consider my blog to be my “virtual business card.”
My blog is a bit more casual and informal than what I write for my clients (I’ve never used “WTF” in work for a client). But my blog still has to showcase a few things. First, that I can write well. Second, that I care a lot about the quality of my writing and will produce amazing work that connects with readers. Third, that I understand health research and can translate it into easy-to-read articles that are informative and accurate. Fourth, that I’m consistent and won’t “ghost” you once you’ve bought a product or paid your deposit for my services.
As a writer, I have to put my money where my mouth is, right?
P.S. If you ever catch a typo on my blog or anything I’ve created, please let me know. I’ll be honest – more than once have I finished a post and quickly edited and published on a Friday night with a beer or glass of wine in my hand. 😉
NOTE: I put my client work first, so I sometimes don’t have a lot of time to get my own post done and delivered with such perfection.My blog is a reflection of my work. I consider my blog to be my 'virtual business card.' #blog #contentmarketing Click To Tweet
I love researching and writing
I really loved school. Both college and university. I loved learning, reading, and writing. #nerdalert
Blogging allows me to continue doing what I love doing, and have been practising for decades now – research and writing.
There is one massive difference between blogging and university/corporate/regulatory reports: I’ve had to learn and practice writing for real everyday people, not scientists. My very first blog posts were essentially technical papers. LOL It took me a few years of practice to really get the feel for being informal and speaking English (not “science-ese”).
Most of my freelance writing is about research-based health information, and I sometimes write about health on my blog. I love mixing up the topics on my blog – some need more research than others. I sometimes put my well-planned editorial calendar on hold to share my thoughts on a new study or learnings from an event I attended.
But, to be more strategic and valuable to my readers (who happen to also be health & wellness pros), I dove into the world of content marketing. That is, using content (mostly blog posts) to market a business. It’s using your blog to advertise your skills and knowledge 24/7 and to build that “know, like, and trust” factor with your audience on autopilot.
My blog posts aren’t always a formal educational or marketing piece – sometimes it’s simply, “Hey, look what I just learned. Whad’ya think?”Blogging isn't always a formal educational or marketing piece - sometimes it's simply, 'Hey, look what I just learned. Whad'ya think?' #blogging #contentmarketing Click To Tweet
I love opening up discussions
Being a health writer and blogger can sometimes be a lonely place. It’s easy to hide away from the world (in PJ’s) for days on end. (I’m not the only one, right?) So, when I blog, I think of it as a “discussion opener.”
I love knowing that you read what I write, and I want to know how helpful it is, and what your thoughts are about it. I’m not here to proselytize – I honestly just want to share information and am always, ALWAYS open to a discussion and feedback.
- Do you agree with my post?
- Did I miss something?
- What else are you interested in?
I love learning more about and having conversations with you. Yes, you! Feel free to comment or email me and let me know what you think about blogging. 🙂Blogging is a 'discussion opener' with your audience. #blogging #contentmarketing Click To Tweet
I love providing value
I put a lot into my blog posts because the internet is a big place. People search for every topic online. I want to be the most valuable answer to their question.
When I write a new blog post, I think about making sure the value I provide is at least equivalent (if not more) than the time it took someone to read it. I want to be of service. I love doing something that’s in my zone of genius that can help a client or someone in my community. I love being a blog that people come back to week after week because they know they’ll get value from the time spent here.The value a blog post provides should be at least equivalent (if not more) than the time it takes someone to read it. #blogging #contentmarketing Click To Tweet
I love challenging myself to grow
Blogging is partly “esoteric” touching on emotions, connecting with people, starting conversations, and teaching something.
It’s also very measurable. I can see day-to-day week-to-week and month-to-month how many people visit my posts, where they came from, and which posts are the most popular. I love to stick to a weekly schedule and create something that I will be proud of. Sometimes that’s a challenge! I published on mine or someone else’s blog (sometimes both) on 61 out of the past 65 weeks and that’s a great run! Especially because I tend to spend about 6 hours on each post including research, writing, editing, formatting, creating images, and scheduling shares on social media & in my newsletter.
There are definitely weeks when I have a lot of health blog audits, coaching, or freelance writing work and I can’t spend the time I’d like to on my blog posts, but there is always the ability to make it part 1 of 2, or repurpose something I’ve already created instead of skipping altogether.Blogging can challenge you to grow your writing and marketing skills, time management skills, as well as your business at the same time. #blogging #contentmarketing Click To Tweet
There are lots of reasons why I blog.
Not only does it help get my message out there and allow me to do what I love doing, but it also helps me start discussions with you. I also love that it is a way for me to provide value to you and challenges me to become a better writer, marketer, time manager, and business person too.
Over to you
Do you have a blog? Want one? Love/hate it? Why?
Have you seen benefits for you as a person or as a business owner? What benefits?
Let me know in the comments below! 🙂
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I'm Leesa Klich, MSc., R.H.N.
Health writer – Blogging expert – Research nerd.
I help health and wellness professionals build their authority with scientific health content. They want to stand out in the crowded, often unqualified, market of entrepreneurs. I help them establish trust with their audiences, add credibility to their services, and save them a ton of time so they don’t have to do the research or writing themselves. To work with me, click here.