Are your clients and patients struggling with food cravings?
Do you know how the latest science can help you help them?

Your clients and patients are struggling with irresistible food cravings and it’s not their fault! The latest science shows that cravings are a multi-dimensional human experience.

And getting over cravings is HARD!

But, when we understand where food cravings come from, we can create strategies that can help.

What if you could have that complex science translated into an easy-to-read, engaging article and give your clients and patients expert ways to deal with them?

Imagine how they will feel when they you tell them they are totally normal for having food cravings (based on physiology, behavioural science, and neurology), that we all give in to them sometimes (maybe even you?), and that there are things they can do to reduce the grip those cravings have on their lives?

Introducing a PREMIUM done-for-you health article
(with done-for-you marketing!):
“Food cravings!”
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Product Details:

Document Type: MS Word

Word Count: 3,653

# of References: 14

Release Date: Nov 2020

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This researched and referenced PREMIUM 3,653-word article was created to build your expertise and authority by helping you:
  • Save 20+ hours of work (that’s how long it took me to put it together from scratch to final, amazing product—yes, it’s really good!). Spend less time on content creation and more time finding and working with clients!
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  • Save $3,500 (that’s how much I would charge you if you wanted me to create this epic post just for you).
  • Stand out online because not only is this article customizable, but it’s for an exclusive group only. The sales are automatically capped at a maximum of 73 healthcare professionals. This means that, after the 73rd one is sold, no one else can ever buy this. Why does this matter? In today’s online world, epic, unique content is key. And, even though you can fully customize it, you still don’t want hundreds of other health and wellness professionals to have it. According to the U.S. Bureau of Labor Statistics, in 2018 there were 70,900 dietitians and nutritionists in the U.S. alone! That means that just one nutrition pro out of about 1,000 will be able to use this article! Not to mention the 50,300 chiropractors, 356,900 fitness trainers, etc. who could also benefit from publishing this awesome article on the latest science behind food cravings (but they won’t).

Spend more of your valuable time with paying clients and patients, rather than researching, writing, and marketing your content.

This PREMIUM done-for-you health article includes a license for you to use it as any of the following:
  • One ebook to give away as an email opt-in lead magnet or a low-cost entry-level product
  • One epic blog post on your own website.
  • A 2-part blog post split into: 1) easy-to-understand health information and 2) strategies and tips for your readers to easily implement that knowledge and get results (for your own website).
  • A blog post (Part 1) with a downloadable “content upgrade” (Part 2) to give away as an opt-in lead magnet so you can build your email list (on your own website).
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  • An exclusive handout (or handouts) for your paying clients or email subscribers for their own personal (not business-related) use so they can understand the benefits of and how to manage their food cravings.
  • Email newsletter content and many social media posts

*Please don’t re-sell or distribute it to other healthcare professionals or anyone else for their business/commercial use or in any way that earns them money or marks/grades/credits for their education. Please don’t submit it anywhere else as your own (i.e., as a guest post or to your school). NOTE: By purchasing this article, you are the only one granted a limited license to use it.

 

Want a sneak peek inside this fully researched done-for-you health article?

Click to preview Part 1 opening content (introduction)

Food cravings

We’ve all been there. Standing in front of the fridge, shoving the baby carrots aside, and reaching for the cheesecake instead. You’ve heard if you’re really hungry you’ll eat those carrots—or an apple—but the pull that cheesecake has on you . . .? It’s hard to resist that craving. So hard. If food cravings are affecting your life, you’re not alone.

Before we dive into everything you need to know about food cravings, the big questions are: Can we overcome food cravings? And if so, how?

Maybe what you’re really asking yourself is: Should I feel guilty about eating that cheesecake because I wanted it so badly? (Hint: No!)

When we know where food cravings come from, we can answer these questions and be more gentle with ourselves.

Let’s dive into how we can manage our irresistible food cravings.

Click to preview Part 1 subsections (educational, expertise-building component)

Subsections of the article (keep them all or remove any that don’t apply to your niche):

  • Food cravings vs. hunger
  • What food cravings can do to us
  • The physiology of a food craving (it all starts with a cue)
  • Food cues are everywhere and they kickstart your cravings
  • Next step: Seeking and finding those craveable foods
  • Why do we have food cravings?
  • Let’s weigh the physical and emotional aspects of food cravings
  • Which one of these hypotheses has a bigger influence?
  • The neuroscience behind food cravings
  • Conclusion

Click to preview Part 2 subsections on how to manage food cravings (practical, helpful component) *Use this part as an email list-building lead magnet*

Part 2, or opt-in lead magnet to grow your email list:

  • How to manage your food cravings
    • Understand that food cravings are natural, we all have them, and they’re not a character flaw!
    • Eat a variety of nutritious foods.
    • Try to reduce your exposure to food cues in the first place.
    • Are you truly hungry?
    • If you’re experiencing a food craving and are not truly hungry.
    • Enjoy the craved food slowly and mindfully.
    • Make nutritious foods more appealing.
    • Take care of your mental health.
    • After you indulged in your food craving.
    • If you suspect you may be deficient in nutrients or have an underlying condition, be sure to see your licensed healthcare professional.

Click to view references

  • Kahathuduwa, C. N., Binks, M., Martin, C. K., & Dawson, J. A. (2017). Extended calorie restriction suppresses overall and specific food cravings: a systematic review and a meta-analysis. Obesity reviews: an official journal of the International Association for the Study of Obesity, 18(10), 1122–1135. https://doi.org/10.1111/obr.12566
    LINK: https://www.ncbi.nlm.nih.gov/pubmed/28557246
    LINK: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6226249/
  • Examine’s Nutrition Examination Research Digest. (2017, October). Can dieting actually suppress food craving? Issue 36. Retrieved from https://examine.com/nerd/article/can-dieting-actually-suppress-food-craving/
  • van den Akker, K., Schyns, G., & Jansen, A. (2018). Learned Overeating: Applying Principles of Pavlovian Conditioning to Explain and Treat Overeating. Current addiction reports, 5(2), 223–231. https://doi.org/10.1007/s40429-018-0207-x
    LINK: https://www.ncbi.nlm.nih.gov/pubmed/29963363
    LINK: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5984639/
  • Harvard Health Publishing. (2019, June 24). Why people become overweight. Retrieved from
    https://www.health.harvard.edu/staying-healthy/why-people-become-overweight
  • Blechert, J., Klackl, J., Miedl, S. F., & Wilhelm, F. H. (2016). To eat or not to eat: Effects of food availability on reward system activity during food picture viewing. Appetite, 99, 254-261. doi: 10.1016/j.appet.2016.01.006
    LINK: https://www.sciencedirect.com/science/article/abs/pii/S019566631630006X?via%3Dihub
  • Lee, Y. H., Kim, M., Lee, M., Shin, D., Ha, D. S., Park, J. S., Kim, Y. B., & Choi, H. J. (2019). Food Craving, Seeking, and Consumption Behaviors: Conceptual Phases and Assessment Methods Used in Animal and Human Studies. Journal of obesity & metabolic syndrome, 28(3), 148–157. https://doi.org/10.7570/jomes.2019.28.3.148
    LINK: https://pubmed.ncbi.nlm.nih.gov/31583379/
    LINK: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6774451/
  • Fisher, N, Lattimore, P., & Malinowski, P. (2015). Attention with a mindful attitude attenuates subjective appetitive reactions and food intake following food-cue exposure. Appetite, 99, 10-16. ISSN 0195-6663.
    LINK: https://www.sciencedirect.com/science/article/abs/pii/S0195666315301185?via%3Dihub
    LINK: http://researchonline.ljmu.ac.uk/id/eprint/2561/1/Attention%20with%20a%20mindful%20attitude%20attenuates%20subjective%20appetitive%20reactions%20and%20food%20intake%20following%20food-cue%20exposure.pdf
  • Monteiro, C., Cannon, G., Moubarac, J., Levy, R., Louzada, M., & Jaime, P. (2018). The UN Decade of Nutrition, the NOVA food classification and the trouble with ultra-processing. Public Health Nutrition, 21(1), 5-17. doi:10.1017/S1368980017000234
    https://www.cambridge.org/core/services/aop-cambridge-core/content/view/2A9776922A28F8F757BDA32C3266AC2A/S1368980017000234a.pdf/div-class-title-the-un-decade-of-nutrition-the-nova-food-classification-and-the-trouble-with-ultra-processing-div.pdf
  • Harvard Health Publishing. (n.d.). How stress can make us overeat. Retrieved from https://www.health.harvard.edu/healthbeat/how-stress-can-make-us-overeat
  • Harvard Health Publishing. (2017, June 5). Controlling what — and how much — we eat. Retrieved from https://www.health.harvard.edu/staying-healthy/controlling-what–and-how-much–we-eat
  • Harvard Health Publishing. (n.d.). 5 ways to outwit your appetite. Retrieved from https://www.health.harvard.edu/staying-healthy/5-ways-to-outwit-your-appetite
  • Reader, S. W., Lopez, R. B., & Denny, B. T. (2018). Cognitive reappraisal of low-calorie food predicts real-world craving and consumption of high- and low-calorie foods in daily life. Appetite
    131, 44-52.
    LINK: https://www.sciencedirect.com/science/article/abs/pii/S0195666318306263?via%3Dihub
    LINK: https://scholarship.rice.edu/bitstream/handle/1911/103245/Appetite_postprint.pdf;jsessionid=86D3A256EFF63EB2B93032C99CB599A5?sequence=1
  • Giuliani, N. R., Calcott, R. D., & Berkman, E. T. (2013). Piece of cake. Cognitive reappraisal of food craving. Appetite, 64, 56-61. https://doi.org/10.1016/j.appet.2012.12.020
    LINK: http://europepmc.org/backend/ptpmcrender.fcgi?accid=PMC3711873&blobtype=pdf
  •  Siep, N., Roefs, A., Roebroeck, A., Havermans, R., Bonte, M., & Jansen, A. (2012). Fighting food temptations: the modulating effects of short-term cognitive reappraisal, suppression and up-regulation on mesocorticolimbic activity related to appetitive motivation. Neuroimage, 60(1), 213-20. doi: 10.1016/j.neuroimage.2011.12.067
    LINK: http://researchers-sbe.unimaas.nl/neuroeconomics/wp-content/uploads/sites/43/2015/03/Siep-et-al.-2012.pdf

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PREMIUM done-for-you health article, plus a content marketing kit, includes:

  • A fully customizable (Word.docx) article
  • In-text referencing (numbers relating to which study is being cited)
  • 20 title ideas using proven headline formulas
  • Pre-written email newsletter to share with your subscribers
  • Social media prompts so you can create posts to invite your followers to check it out

Plus a content marketing kit that includes:

  • Prompts on *where* to customize the content for YOUR clients/patients and their concerns
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  • Links to 30 copyright-free images of craveable foods

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3,653 words – 14 scientific references

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NOTE: This article on food cravings has natural links to:

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