An honest look at “done for you” health content

done for you health content

An honest look at “done for you” health content

 

To be 100% transparent, the reason I’m writing this is to find out your thoughts about and experience with “done for you” health content (here’s the link to the survey).

I’m speaking as a prolific creator of it.

Not only do I create the “done for you” health articles I sell here; but, I’ve ghostwritten many “done for you” cookbooks, meal plans, nutrition programs, and countless (dozens, if not hundreds of) blog posts for biz coaches who work with wellness practitioners.

This is seriously my jam.

Especially well-researched health content.

But, I’m wondering…

  • Have you seen “done for you” health content?
  • Have you used it? Why or why not?
  • What experience have you had with it?
  • What can make customizing and personalizing the content easier?
  • What benefits have you gotten from it? (Or heard others have gotten.)
  • What frustrates you with it? (Or heard others have experienced.)
  • How can it be even more awesome for you?
  • What’s your honest overall impression of it? (Whether it’s yours or what you’ve seen/heard.)

Here’s a link to an anonymous survey with these exact questions. THANK YOU in advance for sharing your thoughts. (I’ve also embedded it at the bottom of this post.)

First up…

What is “done for you” health content?

“Done for you” content goes by a few other names, like “whitelabelled” or “PLR” (Private Label Rights). They’re basically content that you buy the rights to use with minimal restriction.

You essentially call it your own.

For example, the health articles I research and sell are available for all health & wellness professionals to purchase a copy of and use. They’re in Word docs, so you can edit them and use them almost however you want to.

You can:

  • Customize & personalize them (more on this below);
  • Copy them as your own blog posts and say you’re the author;
  • Copy them into your newsletter;
  • Use them as social media posts;
  • Use them as free giveaways or opt-in incentives to grow your list;
  • Use them as part of your paid health & wellness programs;
  • Use them as a basis for a podcast or video interview.

The only restrictions I have are that you don’t re-sell them, nor use them as guest posts on another website.

So, by purchasing a “done for you” blog post or cookbook or meal plan or nutrition program or whatever, you’re essentially paying the person who created it so you can use it for your business. And you have a lot of freedom to use it how you wish.

 

Why I think “done for you” content rocks…but what do you think?

As health practitioners, we’re also entrepreneurs and online business owners. And we’re often our own VAs, social media managers, customer service agents, and accountants. Sometimes we even design our own graphics and websites.

#weareawesome

You get the picture. We wear many hats when we’re running our businesses. And that takes a lot of different skills.

I don’t know about you, but when I went to nutrition school, I wasn’t that interested in (nor did I learn) the basics of bookkeeping or social media management or graphic/website design.

So, this is why I think “done for you” content rocks – because you don’t have to create it yourself.

Done for you health content rocks because YOU don't have to create it yourself. Click To Tweet

To be honest, I keep farming out more and more things for my biz. Sometimes because they’re not my passion or zone of genius. Most times it’s because I frankly suck at them and hate doing them.

I stopped pushing myself to do something I wasn’t good at

Example 1 – I was a nutritionist

Last year I was a nutritionist. Now I’m a health writer, content specialist, and credibility expert. This is what I love to do. And I’m freaking good at it. (Oh, and I’ve been researching/writing science-based health info since I started university – it’s not a new skill of mine.) 😉

Honestly, I didn’t thoroughly enjoy being a nutritionist, and acting as a health mentor, and coach. I had great clients, but it didn’t light me up. It wasn’t my zone of genius. It wasn’t my jam.

I LOVE working with information more than working with people. I’d rather research and write health topics all day than muddle my way through someone’s diet journals or practice food photography.

And I have tonnes of respect for you who are absolutely fabulous at coaching and being health mentors for your clients. I can imagine how it feels when someone tells you that they’ve met their health goals, they’re feeling so much better, and they actually love your recipes. That your professional recommendations and support with a new nutrition and lifestyle plan has benefited them immensely. #yayyou

Example 2 – I was a graphic designer (LOL)

In the course of my business, I’ve muddled my way through things, like graphics. #notthatyoucantell 🙂

If I really tried to do them well, then I would spend SO much time trying to tediously grind through them to do a great job. And that time is more valuable to me if I focus on my superpowers like research and writing. I don’t have an eye for visual design, so I made do with what I could and it was good enough for me.

NO LONGER! I’m now getting professional help with them, so stay tuned for a new look and feel to my website and graphics.

You know how you feel when you’ve turned around someone’s health with a new amazingly better lifestyle? THIS is how I feel when someone tells me that the blog posts they buy from me:

  • saves them hours of frustration doing research;
  • increases their engagement and readership;
  • solidifies their knowledge even more because NOW they have all the scientific references to back it up.

#yayme

I guess what I’m really trying to say is that no one is great at everything. And being an entrepreneurial health practitioner takes a TONNE of different skills, and a TONNE of time.

Perhaps it’s about “self awareness” (have you seen Gary V’s video on it?):

THIS is why I love “done for you” health content.

If each of us goes “all in” on our strengths, we can rock as a team. We can change the world of health. And we can ramp up your business.

I could keep pushing myself to be a graphic designer or a nutritionist, because of the narrative that says “that’s what I should do.” But my designs would NEVER be as good as what my new professional ones will look like. My nutrition clients would never see and feel that spark of passion in how I help them. If I forced myself to grind through every day, I would clearly be less effective and successful as my colleagues (you!) who are amazing with graphics or clients.

Do you remember those few teachers or professors who made each class an amazing experience. They’re the ones who filled it with enthusiasm and had that spark for their subject? Ya, that’s me when it comes to research and writing about health topics.

Strength of a team

I would never help as many people or make as much of a difference if I constantly did what I “should” and worked on my weaknesses.

Pros of “done for you” health content:

  • It saves you time because you’re not creating it yourself;
    • You can have ready-made blog or social media posts for months, or launch a program right after graduation (and getting liability insurance);
  • It saves you money from hiring someone to create exclusively for you;
    • You don’t have to pay a writer $200 for each 500 word post custom written for you;
  • It saves you frustration from doing something you don’t love and isn’t your superpower;
    • You don’t have to feel overwhelmed doing tedious work when you’d rather help your clients or market your business instead.

Win – Win – Win!

Done for you health content saves you time, money & frustration #DFY #health #blog Click To Tweet

Some downfalls of “done for you” health content

Done for you content definitely solves a lot of problems for a lot practitioners. You may not have the time, or want to spend the effort researching, writing and creating content and programs for yourself. AND it’s way less expensive than hiring a writer to create blog posts, programs, cookbooks or meal plans just for you.

BUT…

Let’s be honest, even awesome done for you health content has a huge drawback. It isn’t unique to you.

Nope, it isn’t.

While it saves you time and frustration, and you get a high quality product for a fraction of the cost of hiring someone to do it just for you, others will have purchased and are marketing that exact thing too.

So, herein lies the opportunity: Customizing and personalizing “done for you” health content.”

I would argue that you absolutely can use it as is, BUT you should make at least a small effort to customize “done for you” health content a bit. I highly recommend that you consider “done for you” health content 80% done, where you just need to add some of “you” into it before you put it out into the world.

BTW, if you pay for DFY content, it should be high-quality and error-free. If you ever find mistakes in something from me, please send me an email to let me know!

For example:

I would say that spending 20-40 minutes customizing “done for you” health article is well worth the serious discount from having a writer custom create something exclusively for you. And it’s certainly well worth the massive time and frustration savings if research/writing/editing/program creation is not your jam. What can you create from scratch in 20-40 minutes? If the answer is ‘awesome content that your audience loves and you’re proud of,’ then you don’t need DFY content.

If you can create awesome content that your audience loves and you're proud of in under 40 minutes, then you don't need done for you health content. #health #blog #healthcontent Click To Tweet

The key to successfully using done for you health content is in the customization & personalization.

The key to successfully using done for you health content is in the customization. #DFY Click To Tweet

What about SEO?

If you’re already ranking well on search engines and you want to maintain that status, you know you need epic exclusive high-quality long-form content. Congrats, by the way! “Done for you” blog posts may only be for you for times when you need to fill a gap for content, and you’d want to get the most epic content and customize the crap out of it.

However, you can easily incorporate “done for you” health content for your free opt-in incentive, paid programs, even your newsletter & social media content.

Cons of “done for you” health content:

  • It’s not exclusive to you;
    • You will be competing with others in your market using the same content;
  • You should spend some time customizing and personalizing it;
    • The more you customize, the more it will speak to YOUR audience, and the more exclusive it becomes online;
  • It’s not going to support your efforts for ranking on SEO;
    • If you’re ranking already, you know you need a regular supply of epic exclusive high-quality long-form content to rank. It’s tough and competitive. If SEO is your priority, then you probably want custom well-written content that’s keyword-optimized. I can help you with my freelance health writing service here.

Conclusion

I love “done for you” health content because it allows inexpensive outsourcing of things you need to be a successful practitioner with an online presence. You need blog posts, a social media presence, a free opt-in incentive to grow your list, and products and programs to sell to your clients. If creating these is not your jam, then you don’t have to labour at it for a frustrating number of hours or days.

The main problem is that it’s not exclusive to you. Other practitioners will have the same content as you, so you really should customize it, at least a bit. Consider “done for you” health content to be 80% done, where you take a high-quality piece of content and just need to make it yours. Also, “done for you” health content won’t rank you on search engines, so if you’re already ranking well, you know how hard that was – congrats!

The bottom line is that buying “done for you” health content is a GREAT way to outsource things you may not have time or aptitude for, and costs just a fraction of hiring a ghostwriter to create this stuff exclusively for you. And it’s usually a high-quality product, especially when it was created by someone who’s superpower is exactly that.

These are my honest thoughts. I’d love to hear yours! If you have a few minutes to anonymously answer a few questions, there is a short survey below.

 

Signing off and toasting: To honesty around the pros and cons of “done for you” health content

 

Over to you

What do you think? Do you have any comments or questions?

Are you interested in signing up to be on the waitlist for my mini-course on customizing “done for you” health content?

Would you mind answering these questions in this anonymous survey?

 


 

Did you know that I share a ton of great health news and content marketing strategies on Twitter? Follow me @LeesaKlich

 

https://twitter.com/leesaklich

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I'm Leesa Klich, MSc., R.H.N.

Health writer – Blogging expert – Research nerd.

I help health and wellness professionals build their authority with scientific health content. They want to stand out in the crowded, often unqualified, market of entrepreneurs. I help them establish trust with their audiences, add credibility to their services, and save them a ton of time so they don’t have to do the research or writing themselves. To work with me, click here.

Comments

    • Hey Lynn,

      Thanks for your comment & question!

      Ranking well on Google with SEO is a task in and of itself. There’s just so much information on the www that it’s damn hard to get onto page 1. So, if you do rank well, then that’s awesome.

      Apparently Google has over 200 criteria it uses to rank pages, a couple of which have to do with how many places on the internet it can find the same content, and how (if at all) they’re linked with each other. If there are two or more sites/pages with “appreciably similar” content, then it will just pick one.

      I totally love “done for you” content; and recommend considering it 80-90% complete, where you do some minor personalizing/customizing.

      Leesa

    • Thanks so much for sharing Krista! I love your honesty, and I even learned something (that people re-created DFYs to make their own DFY… really?)! Appreciate the shoutout, and glad to know a fab wellness business copywriter! 🙂

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