Table of Contents
- How to update old blog posts (and why you should)
- 1 – Pick an old post to be updated
- 2 – Do keyword research
- 3 – Update the content & format
- 4 – Update the SEO juice
- 5 – Update the images and branding
- 6 – Include relevant (or more) calls to action
- 7 – Transparency and links
- 8 – Promote it just as much as you promote a brand-new post
- Over to you
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How to update old blog posts (and why you should)
If you’ve been blogging for a few years, or even regularly for a few months, you probably have a lot of old blog posts.
And these are gold!
(for you, not necessarily your readers…)
You can use an old post as a template for a fresh new post, which can help you to:
- Bring it back to life and increase its traffic/views (hello Google search);
- Save time by not having to start a post from scratch;
- Make this gold for your readers because it will be updated.
Don’t let a reader land on an old post and be unimpressed (especially for health and wellness information)! Be sure to update old blog posts – Here’s how!Don't let a reader land on an old post and be unimpressed! Be sure to update old blog posts - Here's how! #howto #update #blogpost Click To Tweet
1 – Pick an old post to be updated
Choose an old blog post that:
- Could use more traffic;
- Has your old branding, images, etc.;
- Relates to a product or service you want to start promoting;
- You can expand on or improve on;
- Has outdated information, health or otherwise.
Ideally, you won’t be scrambling to find a post to update at the last minute. Why not schedule regular mini “blog reviews” to look for outdated posts. For example, every month you can read through four-six old posts to quickly catch any that could use a refresh. Or do it quarter-by-quarter
Feel free to keep track of your blog posts in my free editorial calendar. Download a copy of this Google Sheet and use it to track old, and plan new blog posts. By regularly finding and scheduling in old posts to be updated, you can use this as part of your blog strategy as well as keep track of the old posts you’ve already reviewed.
PRO TIP: It’s a good idea to at least quickly review all of your old blog posts every year. This is bound to help you create your editorial calendar and keep your site tidy and up to date for your readers and search engines!
2 – Do keyword research
If you’re updating a post, you may as well try to rank it higher in search engines, right?
Do keyword research to decide if your old keyword/url slug is something you want to rank higher for. If that keyword still gets a good number of monthly searches, then you probably want to keep that same url.
PRO TIP: If you’re using your old keyword/url slug, then you can update the publication date when you update the post too!
If that old keyword/url slug doesn’t get many searches, you may consider creating a whole new post by re-writing the old post to use a new keyword as your url slug. If this is the case, make sure to add the link from this new post into your old one.
3 – Update the content & format
Now that you’ve chosen a post, it’s time to use it as a template. (Kind of like I recommend you customize all “done for you” blog posts.)
Read through it with an editorial eye. By now, you’re certainly a better blogger, and know more about how you uniquely serve your audience and your niche – so add these elements in.
Make sure the sentences are easy to read and the paragraphs are short.
Include trending topics and more internal and external links (and update all links that are broken).
And more importantly, make sure the health information you share is accurate and up to date!Update old blog posts to make sure the health information you share is accurate and up to date! This is an opportunity to boost your credibility as a health & wellness professional! #accurate #credible #health Click To Tweet
PRO TIP: Here’s how to research health topics efficiently. Wanna know a secret? I just updated that post a couple of weeks ago after it started getting a bunch of traffic from LinkedIn! Now, it’s better than ever!
Don’t forget to add more value into your updated post! You can even include bonus material for email subscribers only (a.k.a. “content upgrade”).
4 – Update the SEO juice
Updating posts can help you to maintain or grow your ranking in search engines.
At this point, you’ve chosen a keyword – now make sure you use it. Not just in your url slug, but also in a heading and a couple of times in the post. Don’t overdo it, and don’t fit it in where it doesn’t sound natural.
Before you hit “publish,” don’t forget to check that the meta-description (the short description you see in Google, it’s in your Yoast SEO plugin) is still accurate.
5 – Update the images and branding
Add more or updated images, screenshots, and branding.
And don’t forget to update your social sharing plugins, as well as your Yoast plugin to include the new images for social shares.
PRO TIP: You may need to use Facebook’s debugger to give Facebook the head’s up that this url/link has been updated.
6 – Include relevant (or more) calls to action
You can link to a relevant email opt-in form or landing page. Or even create a new, or better, content upgrade that can be downloaded after readers opt-into your email list.
You can mention at the top of your updated post that it has been updated like I did here.
If you decided to use a new keyword/url slug, then don’t forget to link the url for this new post into that old one, and all other older posts, that are relevant to it.
8 – Promote it just as much as you promote a brand-new post
The importance of promoting your post cannot be overstated. Seriously!
Updating old posts can help you get more traffic, and more respect from your readers. Showing your readers and search engines that you keep your posts fresh and up-to-date is good for your health and wellness business!
Signing off and toasting: To consistently updating old blog posts to improve credibility and traffic!
Over to you
Have you updated old posts before? Did you get better results?
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I'm Leesa Klich, MSc., R.H.N.,
Health writer – Blogging expert – Research nerd.
I help health & wellness professionals attract more email subscribers & clients using their blogs. I move them from feeling stumped & overwhelmed to confidently & consistently showing off their expertise. I make credible research-based blogging both strategic & easy, which saves them a ton of time so they can focus on what lights them up in their business & life. To work with me, click here.