Table of Contents
- How to write an article for your health blog – Part 1 (Quantity)
- Step 1 – What’s the objective of your blog?
- Step 2 – How much time do you have?
- Step 3 – What’s the topic and angle for your article?
- Step 4 – Research!
- Step 5 – Outline
- Step 6 – Draft
- Step 7 – Edit
- Step 8 – Format and Images
- Step 9 – Publish
- Step 10 – Promote
- Over to you
- Health & Wellness Pros:
- I’ll help you get more readers to sign up for your email list and attract more ideal clients using your blog posts.
- Announcing: Blog Post Optimization Plan
- Find out more about the Blog Post Optimization Plan.
- Save time researching and writing!
- Consistently publish, even on those weeks when you just don't have the time. Check out August's featured "done for you" pre-written health article for YOUR site
- Want a different topic?
- Did you enjoy this post?
How to write an article for your health blog – Part 1 (Quantity)
If you have a health & wellness website, one of the main ways to get found online and build your KLT factor (know, like, & trust) with your audience is with your blog. So, how do you do it?
Today, I’m sharing my process and some awesome shortcuts you can use on how to write an article for your health blog.
This is part 1 and includes the first steps to take if your struggle is quantity of health content. Part 2 is all about health content quality.
- Want to post more often than you do;
- Don’t know what topics to write about;
- Have writer’s block & don’t know how to start;
- Don’t know exactly how, or don’t love creating your own articles;
- Scramble at the last minute to get something out there;
Then this post is for you.
Before I share tips and strategies to help you move past these, I want to tell you that these are super-common struggles of practitioners. Unless you’re a writer at heart, outsource this responsibility, or made writing health articles a priority, you’re in very good company!
To take a mini-quiz to see where you can start ramping up your health blog, click here.
Step 1 – What’s the objective of your blog?
The most common reasons to have a health blog are to:
- Build your audience;
- Demonstrate your expertise and build your KLT factor (know, like, trust);
- Promote your offerings.
Another objective of your blog can be to get found in internet searches via SEO (search engine optimization). I’ll talk about SEO in part 2 since that goes hand in hand with quality of your content.Health blog objectives: 1-Build audience; 2-KLT; 3-Promote #blog Click To Tweet
Step 2 – How much time do you have?
I put together a page with a few resources for those times when you just don’t have time to create something for your blog, vlog, or podcast. #beenthere
If you need something yesterday
If you need something yesterday, and choosing a topic isn’t a huge priority, then download this free supplement tip sheet. You can upload it to your site instantly as is. Feel free to customize it or change it up however you want to (I references some Canadian laws in it). You can even add your logo and use it as a free offer to build your email list or for your paying clients.
Use it however you need it.
NOTE: Personally, since I’m a professional writer, I consistently blog every week. I research and write health articles for a living. I focus on long-form posts and spend a lot of time on each post. For example, this post has taken me almost 6 hours. And my 2,000+ word scientifically-researched “done for you” health articles for sale here, take me up to 12 hours each. This is by NO means an expectation or industry standard, it’s just to show you that I choose to dedicate 40+ hours per week researching and writing, but you don’t have to.
Step 3 – What’s the topic and angle for your article?
If you have a few minutes
If you have a few minutes to choose a topic, but not enough to create an article from scratch, then have a look at the “done for you” health articles I sell here.
I also have a monthly flash sale.
These “done for you” articles are grouped into 5 categories:
- Monthly featured health article flash sale (as voted by you);
- Health Goals;
- Food & Nutrition;
- Sleep & Stress.
After you buy one, read it over and customize it if you’d like. Then go ahead and publish on your blog as though you wrote it yourself.
If you have an hour
If you have an hour you can use one of these 60 health topic ideas. These aren’t headlines, but actual ideas that you can use to generate multiple headlines from. You can pick one and create something short and sweet (or long if you have the time). You can even record an audio or video instead of writing out a blog post.
HOT TIP: For a timely article idea respond to a recent question or news headline.
In that post I also have a short timeline on how to get it done in 60 minutes, if that’s what you need.
60+ health & wellness topics you can create in 60 minutes
Download this checklist for the next time you need a post fast.
Step 4 – Research!
Keyword research aside (that’s coming in part 2), I’m a nerd, and I love learning about health topics. One of the things that impresses me are people who spend some time to research and reference their articles.
I also understand that not everyone loves digging into data and translating “science-ese” into English as much as I do. This is why I created the post “How to research health topics EFFICIENTLY.” You don’t need to spend hours and hours finding information (unless you want to…like I do).I love practitioners who spend time researching and referencing their articles #healthresearch Click To Tweet
Step 5 – Outline
I quickly skim through the study abstracts to get ideas on what subheadings to include in my post. I often do this right in WordPress in my soon-to-be published post (frequently saving it as a draft).
Feel free to use MS Word, a Google Doc, or even a paper & pen. However you like to create your outlines is great.
The purpose of creating an outline is to save time. I found that it actually works. If I just start writing as I’m researching, my posts take me hours longer than when I’ve done a preliminary review and have an outline. The outline can evolve as you’re writing, but having it as a backbone is helpful when you don’t have a tonne of time.
Step 6 – Draft
Definitely start this step online, not on paper. I use my blog post template, or clone my last blog post. These are to ensure consistent formatting. For example, I have a few promotions at the end of each of my blog posts (do you follow me on Twitter?), and I don’t want to copy/paste them individually each time.
To draft my articles, I start reading the research I’ve collected. As I’m going through them (often reading out loud and repeating sentences so I really understand the scientific concepts) I pull out excerpts and points that relate to each subheading in my outline.
The objective at the draft stage is to create a rough draft of your article. Not to edit. So save the critique of your spelling and grammar, and try to get some text down under each subheading.
Sometimes I add more subheadings if I come across something I missed when I quickly skimmed through the study.Step-by-step how to write an article for your health blog #health #blog Click To Tweet
Step 7 – Edit
At this point I read through my draft with a critical eye. I look out for spelling, grammar, and punctuation. I check if the information has a logical and smooth flow. And I nit-pick to see if I use consistent terminology (e.g. “done for you” vs done-for-you, etc.).
I also create (or review) the introduction and conclusion now that the post is drafted.
Then I brainstorm headline ideas. How can I capture the essence of the article in an interesting sentence? Headlines are super-important! They’re your first shot at getting readers. The headline can make or break the traffic on your article. I link to a few resources to help you with your health article headlines here.
Step 8 – Format and Images
Now, I look to see if each subheading has about the same amount of text. Is my header H1 and my sub-headings H2? Is the post a good length?
Do I have at least one good image for the post? If you want tips on finding and using images for your health blog, here’s my image advice.
If you’ve used your blog post template or cloned your previous post, make sure you don’t forget to:
- Create your new image and set it as “featured”;
- Edit your tags;
- Create your “click to tweets”;
- Have your social media headlines/images set (if you use a plugin for that).
I *may* have forgotten a few of these points before, and published with the previous week’s image and/or social media headlines. 🙂
At this point I’d also check the SEO score, but I’ll talk about that in part 2.
Step 9 – Publish
If possible, I save the final check for the next morning. I can more easily find missed details with a fresh mind.
Now, I hit that blue button so it’s live on the internet.
…But it doesn’t end there!Eight things to do before you publish an article on your health blog #health #blog Click To Tweet
Step 10 – Promote
Don’t forget that your brilliant new post is not going to go far if you don’t tell anyone it’s there. Link to it across social media. If it’s evergreen content, schedule it to be shared again (and again) in the future. Add the intro and link to the post in your newsletter. Post the link in FB groups on “promo” days.
Get the word out that you have valuable expertise that the world needs to know about.
This is the first part in a blog series based on my How to ramp up my health blog quiz. It’s about getting over the first hurdle – QUANTITY.
Having regular and consistent content for your blog is the best way to build your audience, demonstrate your expertise, and promote your offerings.
There are some quick and easy, and some longer and more extensive ways to write health articles. Today’s article covered:
- When you have no time: Download my free supplement guide (use as is or customize);
- When you have less than an hour: Purchase a done-for-you blog post (use as is or customize);
- When you have an hour or so: Create something quickly from scratch;
- When you have time to rock out something great: Do research, outlining, writing, editing, formatting, and publishing.
It’s up to you. Consider the amount of time you want to dedicate to it, what your audience wants, and the way you are using your blog to build your KLT factor (know, like, trust).
Once you’ve got the hang of regular consistent content (quantity), you may want to ramp up to longer-form, more thoroughly researched, SEO-optimized content (quality). This is what I talk about in part 2.Do you have enough articles on your health blog? If not, here's how to get more! #health #blog Click To Tweet
Signing off and toasting: To having regular consistent articles for your health blog.
Over to you
What do you think? Do you struggle with time to create health articles? Do you consistently publish enough of them? Did I miss any other great tips and strategies that help you? Have you used any of these strategies? Are you going to try them?
I’d love to know (in the comments below)!
Ultimate Health Blogging Checklist
Use your health blog to grow your audience, subscribers, and sales.
Health & Wellness Pros:
You’ll learn exactly the things you need to turn your blog into a marketing tool that consistently grows your business.
Find out more about the Blog Post Optimization Plan.
60+ Health & Wellness Blog Ideas
Download this when you need a blog post fast!
Save time researching and writing!
Consistently publish, even on those weeks when you just don't have the time. Check out August's featured "done for you" pre-written health article for YOUR site
3001 words - 17 scientific references (last updated May 2018)
Click for preview & references
This article is credibility-building because it's expertly researched, written and edited. Just download, customize, and publish as your own.
NOTE: I cap the sale of each one to a maximum of 50, so every single practitioner with a blog will NOT have these articles!
Sale ends Sept 3rd!
Want a different topic?
I'm Leesa Klich, MSc., R.H.N.,
Health writer – Blogging expert – Research nerd.
I help health & wellness professionals attract more email subscribers & clients using their blogs. I move them from feeling stumped & overwhelmed to confidently & consistently showing off their expertise. I make credible research-based blogging both strategic & easy, which saves them a ton of time so they can focus on what lights them up in their business & life. To work with me, click here.