There’s more than one keyword method to get found online
Want to get found by your ideal clients at the exact moment they’re looking for you?
How do you pull them toward you without spending money pushing your way into their online feeds?
Do you know how to earn their attention without jumping up and down yelling “look at me!”?
Three words: Search Engine Optimization (SEO).
In other words, be at the top of the page when they’re “Googling” the answer to their immediately burning question! The question that YOU have the answer to.
Today, I’m going to talk about two different keyword methods to get found by search engines.
Why being found exactly when people are looking for you is awesome
There are a lot of ways to be visible online. One way is to constantly pump out social media posts and connect in groups. Another is to pay for ads or promote pins or boost posts.
Or we can simply be exactly where people are looking for us exactly when they’re looking.
Personally, I think there is a place for all three of these when it comes to being visible online… BUT the wellness industry seems really hyper-focused on social media, does a bit of advertising (I know there are a ton of roadblocks here!), and is truly missing the opportunity of SEO.
Let’s look at these three for a second.
1 – Social media
Social media takes time to personally connect with people in an authentic way. Let’s admit it–it’s fun BUT our time can often get away from us when we’re scrolling through our feeds. And even if you’re not
wasting spending a lot of time on it, you’re probably spending time scheduling posts for your followers and replying to comments at least a few times a week (or day), right?
With social media, you can slowly make connections and get more targeted followers over time (unless you win the lottery and a post goes “viral”). Then, when you have a bunch of followers you might be lucky and get your posts organically in front of 10% of them. This is why there’s a constant barrage of new strategies to stay in front of as many of your social media followers as possible.
Would you agree that social media is a fun long-term strategy that takes time on a day-to-day basis to get (and stay) visible?
2 – Paid ads
You can create an ad and pay for it to show up on Google, YouTube, or FB; boost a post; promote a pin or tweet; and/or sponsor an influencer. In order to maximize your return on investment, you probably did a bit of testing to target the right audience with the highest converting ad. And you get results pretty quickly–you find out within a few days if you have a winning ad or not.
Would you agree that using paid ads takes money and time up-front for trial and error, but once it’s up and running you get pretty immediate feedback?
Personally, I feel like paid ads can easily (and often) turn into “in your face” marketing whereby you’re throwing money to hijack people’s social feeds. You’re pushing your way into their attention field.
Plus, we’ve known for yeeeears that more and more people are using ad blockers and have banner blindness so you have to be sophisticated (or freaking annoying) to get people’s attention.
3 – Search engines (SEO and keyword research)
This is when you’re found when people do searches on engines like Google. To accomplish this, you do some work upfront with a keyword method to find the best keywords that your audience is typing (or saying). Then, you spend time creating an amazing blog post and optimizing it for that keyword. After publishing, you often need to wait months to slowly inch up the search engine rankings before you eventually start getting decent traffic from it.
But once you do, your traffic becomes effortlessly consistent. PLUS your traffic is already warm. They’re looking for you!
By putting the effort in up-front finding the right keywords and publishing awesome optimized content, you get a steady stream of people on your website who are literally looking for what you have.
It’s like a slow cooker (my favourite way of cooking): Set it and forget it! And when it’s done, it’s hot and tasty and oh, so ready for you.
Maybe one reason I like SEO and keyword research waaaay more than social media or paid ads is that I feel like I’m earning attention with great content. I’m not pushing my way into people’s feeds or jumping up and down yelling “look at me!”Compared to social media & paid ads, search engine traffic becomes effortlessly consistent. PLUS it's already warm because you are exactly where your people are searching exactly when they're searching for you! #ContentMarketing… Click To Tweet
SEO and keyword research
If you’re just getting started, here is a checklist of simple SEO tips.
Your first step is to choose good keywords. A keyword (or phrase) are those exact words your ideal clients type (or speak) into their search engines to find the answer to their question or solution to their problem.
So, the main question is: How do you find the right keywords to target and optimize your post for? The answer, of course, is to first do keyword research. (Just as the answer to writing a credible health blog post that’s going to help people is to first do your health research!) 😉
Here are two keyword methods to find good keywords to target.
Keyword Method #1 – One-offs
This keyword method starts with you and ends with the keyword. You have a blog post topic in mind and you do research to find the best keyword for that topic.
For example, I wanted to write this post on two strategies to do keyword research, but I was pretty sure that it would be impossible to rank for keyword research so I typed that “seed” keyword into my software to find out. Apparently, it gets 5,400 searches per month, but the competition is very hard, so it’s not a great one to try to rank for.
(The super-simple software I use for this is called Textmetrics. You can also use your Google AdWords account and/or Google Trends, or probably dozens of other software too.)
Next, I asked the software to give me suggestions and scrolled down the list until I found something with a reasonable number of monthly searches, but was much easier to rank for. This is how I came up with the term: keyword method.
By doing these “one-off” keyword searches you can try to rank individual posts for individual keywords.
Keyword Method #2 – Strategic
The second, strategic, method starts with several keywords and ends with you creating blog posts for each one
You do this by running a bunch of keywords through super-powerful software like SEO PowerSuite. The reason I call it “super-powerful” is because when I run it, it takes a while (sometimes hours) and my computer fan gets humming. 🙂
First, you can have the software find suggestions (once I entered about 220 “seed” keywords for a client and it found over 9,000 suggestions!). Then you filter those suggestions to a reasonable size and have it pull data on each one. It will pull monthly searches, competition, and calculate a KEI (Keyword Efficiency Index) so you can easily see the keywords that get a lot of searches and are easy to rank for. Then consider this KEI score along with the keyword difficulty to map out and strategically prioritize keywords to target in the near future.
Now you have a list of keywords to strategically target for upcoming blog posts!
It does a bunch of other things too, like site audits (to see what issues Google finds on your site), who is linking to your site and who else you can link to, and you even check in on your competitors!
There’s more than one keyword method you can use to get found online: one-offs and strategic.
One-offs start with an idea and finds the best keyword to rank for. The strategic method analyzes much of the internet to find a bunch of keyword opportunities for you, which you can then prioritize and plan your future blog posts around.
Remember, ranking for keywords goes farther than individual blog posts because Google looks at your post, plus who else blogs about that keyword, your entire site’s authority, who else on the internet links to you, etc., etc.
Use at least one of these keyword methods to start getting your awesome content in front of ideal clients exactly when they’re looking for you. Now’s the time to get started on this, as there are just a few in the wellness industry who are doing this well right now.Now's the time to get started on SEO and keyword research, as there are just a few in the wellness industry who are doing this well. #SEO #KeywordResearch #WellnessIndustry Click To Tweet
Signing off and toasting: To being exactly where your ideal clients are looking exactly when they’re looking.
Over to you
What do you think? Which keyword would you LOVE to rank for? Are you already doing keyword research or other SEO strategies? Did I miss any other great tips and strategies that help you?
I’d love to know (in the comments below)!
P.S. I do offer keyword research services, both one-off and strategic. If you have a blog post you want to be optimized, I’ll find the best keyword and optimize the post for you. If you want a full strategic report with a bunch of keyword opportunities to target in your niche for months to come, I’ll run that for you too. Email me for more details: leesa [at] leesaklich [dot] com
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I'm Leesa Klich, MSc., R.H.N.
Health writer – Blogging expert – Research nerd.
I help health and wellness professionals build their authority with scientific health content. They want to stand out in the crowded, often unqualified, market of entrepreneurs. I help them establish trust with their audiences, add credibility to their services, and save them a ton of time so they don’t have to do the research or writing themselves. To work with me, click here.