How to maximize health content – Content re-purposing 101

Maximize health content


Do you create your own content?


Do you have a writer or ghostwriter create content specific for your business, your angle, and your audience?

If so, I want to help you get the absolute MOST out of Every. Single. Piece. Of. Content.

Because creating that content has involved a lot of your time and/or money, so let’s make sure it goes as far as possible!

Let’s maximize your health content!


What do I mean by “maximize health content”?


I’m talking about using one piece of content to create more blog content here, not promotional or social media content. Of course, you’re going to include each post in your newsletter, and promote it on social media.

This article is about creating “real” content.

Like, how to make a great post:

  • Into an even better post; or
  • Into a list-building machine; or
  • Into 2, or 3 (or more) separate posts; or
  • Into a way to engage your audience.


How to make a great post even better


The reason why I personally love making great posts even better, is because it will help you to rank that post in search engines. In terms of SEO, it is better to have one “epic” post, rather than 4 similar ones with the same keyword or topic. And this suits me just fine because every time I write a post, I make it longer than it needs to be. With good content, not filler BS wording, of course. I just love diving into the research and sharing my learnings with everyone. And I like to be thorough.

1 – Add internal links. Make sure that every piece of content links to related posts on your website. Make sure those links are genuinely relevant and add value to the post. Don’t just link for the sake of linking.

2 – Use your SEO plugin to optimize a keyword for search engines.

3 – Add a recommended recipe, supplement, or fitness routine that would complement the content and help your audience even further.

4 – Film a quick video explaining one element of, or outlining the highlights of the post. You can upload this video to your YouTube channel and embed it like I did in this post on melatonin.


Here are four ways to make a great post even better #health #content #blog Click To Tweet


How to make a great post into a list-building machine


5 – Make sure you have an opt-in box at the end (and another in the middle) of your post, so anyone who loves it can sign up to your email list.

6 – Create a content upgrade

If you’re wondering, a “content upgrade” is something related to a piece of content that you can use as a downloadable bonus “opt-in freebie/lead magnet”. In order for your audience to get that upgrade, they will sign up via email, and you add them to your list.

The reason why I love content upgrades, and use them in this post on x-ray safety, for example, is because they add even more value to your original post.

Here’s my example:

If someone finds my post on x-ray safety, and is interested in it, I’ve outlined much of the science in my post for free.

But the science is educational more than practical.

Don’t get me wrong, knowledge is power; but often people need strategies how to implement their new learning and incorporate it into their lives in a practical way.

So, how did I make an educational piece more valuable for my readers?

I created a downloadable resource that summarizes the four things to do when your doctor recommends an x-ray (or CT Scan, Mammogram, or Bone Density Test). They can easily download or print this pdf and bring it with them when they see their doctor or go for their test.

Things like:

  • Questions to ask your doctor when they prescribe the test;
  • Questions to ask the technologist right before the test is done;
  • How to track the x-ray exposures you (or your child) have had; and finally,
  • What to do if and when you experience a potential adverse effect of the exposure.

So, I used these practical elements as a downloadable content upgrade that anyone can get when they sign up via email.

How can you create a content upgrade for your post?

  • Create a pdf, whitepaper or guide and have it available for instant download.
  • Read the post and create an mp3 for your audience who prefers (or only has time) to listen.
  • Pull out the facts, stats, and quotes and put them into a nicely-designed infographic.
  • Create a checklist or “quick tips” that goes along with the post, to help your audience implement your awesome information.
  • Create a worksheet that someone can use to go through the steps outlined in your post and help them document where they are each step of the way.


Turn your post into a list-building machine - #health #content #blog Click To Tweet


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How to make a great post into several separate posts


Regular, relevant, valuable content is what all online businesses need in order to help your audience know, like and trust you. Most people need several contacts with you before they’ll buy anything from you. Some say this magic number is 7 and call this the “rule of 7”.

Having regular high-quality content helps you to establish yourself as an expert, and also helps you to build a relationship with your audience.

Here’s how to use one stellar post to create new content for your website:

7 – Create an mp3 audio file of you reading or discussing your post, (or rip the audio from a video) and use it as a podcast episode (or even a content upgrade).

8 – Create a slideshow of your content. You can take this one step further by creating a video of you presenting your slides.

9 – If you’re open to Q&As, host a webinar (now called a “masterclass”), or even a live video.

10 – Republish the post on Medium and/or LinkedIn.

Pro Tip: When I publish my posts on Medium, like I did with this post on turmeric vs curcumin, I always include a link to the original piece for two reasons. One, to help drive traffic to my website and; two, to let Google know which one is the original.

11 – How about expanding on one area. Many longer posts would have several sub-sections in them, and each section can turn into a post of its own. You can add new, relevant information, different examples, personal stories, or case studies to beef it up into a quality standalone post.

Oh, and don’t forget to link each of the “sectional” posts to the main post (see #1 above).

And if you really do this well, you can use the series of posts to create a blog series, separate guide, ebook, or email course (which you can also use as a content upgrade or even an inexpensive product – see #6 above).

12 – Interview a colleague, expert, or thought leader in this area and create fresh new content on this same topic.

13 – Use the information in your post to write a completely unique post and offer it as a “guest post” on other blogs who reach your target audience.


Make a great post into several posts - #health #content #blog #re-purpose Click To Tweet


How to use a great post to engage your audience


14 – Add a question or two for your audience at the end of the post and ask them to respond in the comments, or even email you personally. You can use these questions as ideas for a brand new post where you answer the question.

15 – You could have a separate “giveaway” or “contest” for a product or service related to your post.

16 – What about creating a challenge for your audience? Or a quiz?

17 – You can create a survey or poll of your audience related to that topic. Even sharing the survey/poll results can become its own separate piece of content.


Engage your audience with a great post - #health #content #blog #audience Click To Tweet


A note on re-purposing older posts


Go back through your old posts and do the same thing to create new, fresh and updated content. Include more value. Make them more appealing to your target audience. Perhaps there is new research, industry news, or examples you can add?




As you can see, investing substantial time and/or money into a great piece of content can take you much further than just that single post.

Let me know in the comments which of these ideas on how to maximize health content you like the best (or dislike the most), and why…:)

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I'm Leesa Klich, MSc., R.H.N.,

Health writer – Blogging expert – Research nerd.

I help health & wellness professionals attract more email subscribers & clients using their blogs. I move them from feeling stumped & overwhelmed to confidently & consistently showing off their expertise. I make credible research-based blogging both strategic & easy, which saves them a ton of time so they can focus on what lights them up in their business & life. To work with me, click here.

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  1. Thanks, your post gave me a different outlook on my content and how to get maximum use out of it.
    😀 I think medium is my next platform to try out

  2. Rochelle Cain

    Thank You so much for this post. There are so many ways to convert a one or two page post and get an abundance of amazing content. It truly becomes more personalized and brand appeal.

    Thanks Leesa


  1. […] If you’re struggling for topic ideas, consider re-purposing some of your old content. I have a bunch of ways how to do this in my post on How to Maximize health content – Content re-purposing 101 […]

  2. […] addresses from your readers when they click through to your post. I have a lot of tips here on how to make a great post into a list building machine. For example, have opt-in boxes on your post (perhaps with content upgrades) and a […]

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