33 ways to get more content from one great health article (how to repurpose content)

Let’s face it, when you invest your time, energy or money into something really worthwhile it should last. Whether that investment is for good shoes, cookware, or a piece of valuable content for your health practice, you want to get as much out of it as possible.

When you purchase or create well-researched quality content like articles, email newsletters, videos, podcast episodes, etc., they should pay off and last a long time. That’s where content repurposing comes in.

Repurposing your content helps you save time and money in the long run because the truth is that you don’t have to come up with brand new “from scratch” content every time. Nor do you need completely separate strategies for your blog, newsletter, and social media. You can have one smooth and super-efficient process that incorporates related content for all platforms.

Ideally, with one excellent piece of content, you should be able to tweak it so that it can also be used for your next email newsletter, video, podcast episode, or even several social media posts. The idea is that you use a one-to-many rule where many related pieces can be made from one great piece.

I want to help you get the absolute MOST out of Every. Single. Article. so you’re not stuck in the dreaded “create new content from scratch” loop all the time.

Not only does this strategy help you save time, energy, and money from creating new pieces of content all the time, but it also helps to gel the content streams you have on all of your platforms. When you talk about one thing in one place, you can talk about it everywhere. This also shows your community that you’re consistent and expert in that area.

And if you’re worried about your community getting bored, I doubt that will happen. Most of your social media followers don’t even see your posts, and probably half of your email subscribers don’t open every email you send them. Being consistent with related, but expertly tweaked, content on all of your platforms is the best strategy.

Here are 33 tips to take one piece of existing content (e.g., an article, newsletter, video, or podcast episode), make it fantastic, build your email list, and repurpose it into lots of different pieces of content. (Yes, lots!)

Pro tip: You can pick and choose just one or all of these tips for any pieces of your content.

Creating that first awesome piece of content involves a lot of your time and/or money, so let’s make sure it goes as far as possible!

Benefits of content repurposing

Having regular high-quality content helps you establish yourself as an expert and build a relationship with your community.

By repurposing content you already have, you become even more “on brand” because you have more messaging that’s consistent with what you’ve already put out there. Plus, it reaches your community members with that message, regardless of which platform (or “channel”) they’re on. This is called “multi-channel engagement.” (Plus, this helps to address the fact that very few of your social media followers ever see your posts, as opposed to email subscribers who tend to be much more engaged week-to-week.)

Pro Tip:  Check how many of your social media followers see your posts and how many click through to it. Then do the same for your email subscribers (how many people open your emails, and how many click through). It will be very interesting, I’m sure. Let me know in the comments below if your social views are more than 10% and clicks are more than 1%; also, if your email opens are more than 35% and clicks are more than 3%. If you can beat these numbers, you’re doing great!

You also save yourself tons of time and effort from having to start every single new piece of content from scratch.

Plus, your audience gets better, more up-to-date quality information from you.

Repurposing content is a win-win-win strategy!

But, before we look to repurposing a piece of content, we first need to be sure you’re choosing an excellent piece of existing content to start with. We’re going to build your repurposed content from a solid foundation.

Take the original content and make it epic

The reason why I personally love making great articles even better is because it helps to set you apart from others in your niche. It demonstrates deep or up-to-date expertise and is more likely to get traction online (e.g., to get found in search engines, get shared with others, etc.). I truly believe that it’s better to have one “epic” piece of content, rather than two (or even 22) pieces that are “meh.”

Plus, this foundational piece can be an “evergreen” piece for you in that it becomes your signature piece of content that has staying power over time.

Here’s how to make that first piece of evergreen content and make it even more awesome so you can publish (or republish) it as a new piece:

1 – Ask yourself if the article (or video or podcast episode) represents your current branding/position and if the health info or industry news is still up-to-date. If not, pull some fresh data to make a quick update. Then republish this piece as a new one with a new date. (You’ll note that this article that you’re reading right now is one of those for me. Scroll to the bottom to see how long I’ve had it and how often I’ve updated it, including most recently in 2026).

2 – Can you make your content even better by adding a recent example or case study? What about a recommended recipe, meal plan, supplement, or fitness routine? What other content do you already have that would complement this post and help your audience even further? Consider adding more information, images, and references to make it even better.

3 – Make sure you have an opt-in box at the end (and another in the middle) of your article so anyone who loves it can sign up to your email list. (Your content should serve the purpose of edutaining your audience and engaging them to connect further with you and give you permission to continue sharing content with them when the opt into your email newsletter.)

4 – Add internal links. This means you’re adding links in that article to other content you have already published. The links should be genuinely relevant and add value to the post, linking relevant content to each other. Plus, once this piece is published, be sure to add this link to other related ones you’ll post in your email newsletter or on social media.

Pro Tip: When linking articles to each other, try using a descriptive word that relates to the main topic of the article, rather than linking to generic text like “click here.”

5 – Make your content even more engaging by adding a question or two for your community and ask them to respond in the comments or email you personally. You can use these submitted comments and questions as opportunities to engage with people by replying to them.

6 – Another purpose of asking for responses, questions, or comments is to allow you to better understand your community. Note the words they use and concerns they have so that you can create new content that’s even more relevant to them in the future. This is valuable market research, where you’re researching the wants, needs, and pains of your community.

7 – You can take engagement and market research a step farther by creating a survey or poll to embed into your article.

Bonus Tip: Sharing the survey/poll results a week or so later can become its own separate piece of content. I’ve personally found that sharing survey results (anonymously, of course) get very high engagement. A lot of people open and click these types of content because they want to know how common their complaints or goals are.

When choosing what piece of content to update or make into a foundational piece, I sometimes schedule regular updates into my editorial calendar. Personally, I look for posts that are at least 1-2 years old to update into newer, more epic posts (like this one!). Then, when it’s time to republish it, I go through the list of 1-7 above and make sure to change the date and reshare it as though it were brand new! (You can even make a simple notation at the top or bottom that it’s been updated – scroll to the bottom to see how I’ve documented this in my “Originally published . . . ” statement in italics.)

Pro tip: For more strategies on how to update old posts, see here.

Great! Now that you have an epic up-to-date post that reflects your current brand and is of the utmost value to your community, let’s get as much out of it as possible.

First stop: Building your email list.

Repurposing content into a list-building machine

Now that you have an awesome piece of content, you want it to convert readers or viewers or listeners) into email subscribers to build your list of engaged people who give you permission to send them new information directly. To do this, create a free opt-in offer as a lead magnet in exchange for your audience’s email address (tip 3). There are other ways to do this beyond a simple form asking people to opt into your newsletter, too. Here are some examples:

8 – One option is called a “content upgrade.” This is something related directly to the content of your post and includes bonus “upgraded information.”

The reason why I love content upgrades and use them in this post on 60+ wellness content ideas you can create in 60 minutes, for example, is because it adds even more value.

In this case, the extra value is the ability to quickly download the entire list of wellness content ideas instantly. Someone might be in a rush, or want a pdf to keep. Maybe they don’t have time to read the whole post and just want a simple checklist. So I simply created a graphically-designed pdf version of the post.

Pro tip: Your content upgrade can include even more than what’s in your article. I did that here where I had 21 reliable resources in the blog post, but readers can download that list, plus 17 extras for a total of 38 resources.

Beyond simply turning your article into a downloadable pdf, how else can you create a content upgrade for your blog post? You can…

9 – Create a checklist that goes along with the post, to help your community implement your awesome information as quickly as they can, step-by-step.

10 – Create a worksheet with tips that also allows them to make comments or document observations that can help them determine which path to take to best move forward.

11 – Create a white paper or guide with extra bonus information and have it available for instant download.

12 – What about creating a challenge or quiz for your community using the same information from your article? Then, people can opt-into the challenge or see their quiz results by email.

13 – Do you offer free calls for potential new clients? Do you have a lower-priced offer ($99 or less)? Are you currently promoting something? If so, add those calls-to-action in as well.

Now that we have perfected your original post and gave your community at least one way to join your email newsletter, let’s create new content from it.

Repurposing content by using one main piece of content as another main piece of content (yes, kinda like a two-for-one)

Let’s dive into how to reuse one excellent and up-to-date piece of content into several! With minimal effort, you can get another entire piece of content based off that first one. For example, you can take one awesome original article and:

14 – Republish your original post on Medium, Substack, Patreon, and/or LinkedIn. This is called “syndication” when you publish the same thing on different platforms. It will help you to reach new audiences and share your awesome content with even more people.

15 – Turn it into visual content like a video of you talking about the topic. You can post the video to your YouTube or TikTok channel and embed it into another brand new post to make a standalone vlog post. (Then, remember tip 4 to link those two posts to each other.)

16 – Some people may prefer or only have time to listen. So consider creating an audio file of you reading or discussing your post, (or rip the audio from the video in tip 15) and use that as a podcast episode.

Pro tip: If your initial piece of content is already a video or audio file, simply transcribe and edit it into a blog post (and be sure to link each related post to each other as mentioned in tip 4). 👍

17 – Create an in-depth infographic with all of the salient points like the facts, stats, graphs, or quotes. Don’t forget to list your references at the end (this is very important for health information!) and share this on Pinterest or social media.

18 – Create a slideshow of your content and post that as a standalone piece. You can even consider posting that to your blog or website.

19 – You can take this even further by creating a video of you presenting your slides (different from tip 15 where you’re recording yourself talking about your blog post). This can then become a standalone vlog post, embedded into your original post, or even a webinar, masterclass, or module in an online course you’re creating.

20 – If you’re open to Q&As, use the content in the post and host a live video. This might be a great list-builder if you have a ton of interest in your original post. You can have people subscribe to your email list for details on how to attend your exclusive Q&A session.

21 – Rewrite the information in your article to create a completely unique piece of content and offer it as a “guest post” on other people’s platforms who also reach your target audience.

22 – Combine the article with other related posts to create an ebook which you can offer for free (as a downloadable content upgrade) or sell.

23 – Interview a colleague, expert, or thought leader in this area and create fresh new content on the same topic with minimal time and effort on your end.

24 – How about expanding on one area? Many longer posts would have several sub-sections in them and each section can turn into a shorter post of its own. You can add new, relevant information, different examples, personal stories, or case studies to beef it up into a quality standalone post.

Content repurposing by turning one great article into several smaller pieces of content to promote and draw readers to your main one

Regular, relevant, valuable content is what your online business needs in order to help your audience get to know, like and trust you. Most people need several contacts with you before they’ll buy anything from you. Some have recently been saying that magic number—which used to be 7—is now 18. Yes, 18!.

Here’s how to use one excellent article to create multiple pieces of smaller content:

25 – Pull out excerpts or make branded quote images from the info in the article. Then use those on social media to invite your community to read your post by linking directly to it.

26 – Film a short video (length: a few seconds up to a few minutes) explaining one element of or outlining the top highlights of your post. You can upload this video to your YouTube or TikTok channel and embed it into your blog post like I did in this post on wellness blog ideas. Don’t forget to share the video far and wide—well beyond your blog or website readers (as mentioned in tip 32).

27 – Break the article up into several shorter ones and create a series or new, shorter articles or posts that link back to that first epic piece.

28 – Break it up even further to turn it into an email series to offer your audience to grow your list of subscribers.

29 – Use your epic article to pitch video or podcast interviews on that topic so you can share the great content with someone else’s (similar) community.

30 – Is your article a fantastic resource? Why not add an image and link to it from your resources page? You’ll notice this exact post on my resources page here.

31 – Don’t forget to share the URL with your email subscribers via your newsletter. Invite them to read or watch or listen to your awesomeness right on your website!

32 – What about your wider audience on social media? From one epic article you can create dozens of social media posts to share on all of your platforms! Remember to use the social media images from tip 25 above.

Pro tip: If your new article is going to remain relevant for 3, 6, or even 12 or more months, be sure to keep promoting it throughout that timeframe. This digital content strategy gets your article in front of as many people as possible.

33 – Reach new readers/watchers/listeners via social media by hosting a separate “giveaway” or “contest” for a product or service related to your post.

Conclusion

As you can see, investing substantial time and/or money into one great piece of content can take you much, much further than just publishing it ones as an article on your website. You can use it to create several other pieces of content and share that in different ways on all of your other platforms.

Signing off and toasting: To the dozens of ways repurposing content saves you time, ensures consistent messaging, and attracts ideal clients to your website. Win-win-win!

Over to you

Which of these ideas on how to maximize health content you like the best (or dislike the most) and why? How many pieces of content have you been able to get out of one amazing article, video, or podcast episode? Will you be repurposing your content more often now? Did I miss any great ideas?

I’d love to know (in the comments below)!

Originally published Jan 2017; updated with even more awesomeness July 2018, April 2019, October 2020, and June 2026