3 Reasons to Research Health Blog Posts

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Three Reasons to Research Health Blog Posts

Originally published June 2017; updated with even more awesomeness August 2018.

 

Research Health Blog Posts

Even if you don’t love or have time to research your health blog posts (or vlogs, podcasts, infographics, etc.) – you probably should.

Let me ask you:

  • Do you want more confidence putting yourself out there?
  • Do you want your readers to trust that what you’re saying is backed by more than just an opinion?
  • Do you want to differentiate yourself from the rest of the huge and growing wellness industry?

If you said “yes”, then read on for three more strategic biz-building reasons why you should research health blog posts; PLUS a super-special time-limited offer for my course that will help you find credible health research really quickly!

By doing research you will be seen as an expert thought leader and it can even open up doors for networking in the industry!

But besides alllll of those benefits to your business, I want to start with the ultimate primary numero uno benefit of researching your health blog posts…

 

research health blog posts for clients

Reason #1 – It’s best for your clients

 

As a wellness professional, you want to help your clients improve their health. You want them to feel better. You want them to get results.

Right?

What better way to do that than to make sure you’re up-to-date on the most effective recommendations for them? You want the best chance your clients will benefit, so you want to recommend things with the best chance of working. (Hence – those that have been researched!)

Another reason researching is best for your clients is that you may find out something new. Maybe new research shows an even better course of action? Or maybe there is a “contraindication” with a supplement you were going to recommend (a reason they should NOT use that supplement).

For example, I did a bit of research and found that grapefruit (and its juice) interacts with dozens of medications(1). If your client is taking one of those meds, you should not recommend grapefruit to them.

Knowledge from #health #research can be used to better help your audience and clients reach their health goals. Click To Tweet

 

research health blog posts credibility

Reason #2 – Increase your credibility and influence

 

What about people who are not your paying clients? What about people who read your blog, watch your videos, listen to your podcast, or go to your talks? Having research behind your statements helps your audience trust you. They will see that you bothered to do a bit of homework and that your information is reliable.

It also lets them look further into the topic and check out your research sources for themselves if they want to.

In return for referencing trustworthy information and websites they trust you even more.

When they trust you more, you have more credibility and influence.

I know I’m not the only person who looks at references when I need to know new health information!

#NerdAlert

(I’m not the only one, I swear!)

BONUS REASON TO RESEARCH HEALTH BLOG POSTS: If you come across a new or unknown remedy or contraindications, sharing that with your audience can set you apart as a thought leader.

How to get more #credibility and #influence for your #health #blog - research! Click To Tweet

 

research health blog posts network

Reason #3 – Networking

 

An oft-neglected benefit to linking to your research sites is that it gives you an opportunity to network with them.

Here’s how:

Some websites publish “backlinks” or “trackbacks” in the comments section of their blog articles (mine does!).

See here, I’m super-proud of my ProBlogger.com backlink. Here’s what it looks like in the comments section of my blog post about turmeric vs curcumin:

Research health blog posts trackbacks

And here is the actual link that Darren gave me on ProBlogger:

Research health blog posts problogger

Even if they don’t publish their backlinks, they may notice some traffic being referred from your site.

TIP: If you don’t have Google Analytics, or at least check your traffic stats regularly, you should. You’re welcome. 🙂

Even if your favourite credible influencer doesn’t notice your backlink, you can use your post to open up a conversation with them. You may want to connect to get on their radar, or even offer to help them or work with them in some way. Hintdon’t reach out to them the wrong way!

Linda Dessau from Content Mastery Guide has a great article on how to show influencers in your field some “link love” by telling them that you’ve mentioned them in your blog.

Use links to show #influencers you respect them. #blog #health #research Click To Tweet

And just in case you’re concerned that you’re sending people away from your site with your outbound links, don’t worry! Just ensure that your link opens up in a new tab. This way, when they close down that tab, your blog post is still front and centre!

Here’s how to do it in WordPress:

Research health blog posts new tab

Researching doesn’t have to feel tedious or take forever, though! Here’s how to do research efficiently.

And if you want a bit more guidance on how to research health topics online, feel free to check out my course How to do health research online.

 

Signing off and toasting: To more awesome (and researched) credible health content for the internet!

 

Over to you

 

Do you regularly research your health blog posts? If so, did I miss a benefit that you’ve seen? If you don’t research and link to your references, why not? Is there something you could use some help with?

Do you have any questions or concerns about researching health information? Let me know in the comments and I’ll personally reply!

HINT: By commenting on others’ blogs (including mine) you can get a link back to your site too. You should try it! 🙂

Credible Health Research

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References

 

(1)  Bailey, D.G., Dresser, G., J. & Arnold, J.M.O. Grapefruit–medication interactions: Forbidden fruit or avoidable consequences? CMAJ March 5, 2013 vol. 185 no. 4. doi: 10.1503/cmaj.120951

 


done for you health content

Credible Health Research

Credible health resources

Download this list of credible health resources and tips on where to research health topics.

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Let me do the research for you!

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Atrial Fibrillation - The Nutrition and Lifestyle Connection

2013 words - 18 scientific references (last updated Aug 2017)
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This article is credibility-building because it's expertly researched, written and edited. Just download, customize, and publish as your own.

NOTE: I cap the sale of each one to a maximum of 50, so every single practitioner with a blog will NOT have these articles!

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I'm Leesa Klich, MSc., R.H.N.
Health writer – Blogging expert – Research nerd.

I help health and wellness professionals build their authority with scientific health content. They want to stand out in the crowded, often unqualified, market of entrepreneurs. I help them establish trust with their audiences, add credibility to their services, and save them a ton of time so they don’t have to do the research or writing themselves. To work with me, click here.

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  1. […] credibility and professionalism. And as nutritionist and health writer Leesa Klich points out in her post, there is no better way to make sure you’re delivering the most current recommendations and best […]

  2. […] Two weeks ago I published an article on “3 solid reasons to research health blog posts.” […]

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