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- 3 Solid Reasons to Research Health Blog Posts
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3 Solid Reasons to Research Health Blog Posts
Researching and referencing takes time. It may remind you of assignments you had in school. #ugh
Maybe you don’t like doing it. Maybe you’re a bit intimidated by it.
But, if you’re not getting the online cred you think you deserve…this can be why!
By doing research (and referencing it) you can gain more credibility, be seen as a thought leader, and even open up some doors for networking with your favourite bloggers.
But besides all of those benefits to you, I want to start with the ultimate primary benefit of researching and referencing health articles.
Reason #1 – It’s best for your clients
As a wellness professional, you want to help your clients improve their health. You want them to feel better. You want them to get results.
Well, what better way to do that than to make sure you’re up-to-date on the most effective recommendations for them? You want the best chance that your clients will benefit, so of course you want to recommend things that have been proven.
Another reason this is best for your clients is that you may find out in the course of your research that there may be a “contraindication.” This means that there may be an underlying medical reason that certain things should NOT be used by certain clients.
For example, grapefruit (and its juice) interacts with dozens of medications(1).* If your client is on one of those meds, you absolutely should not recommend it to them. Better yet, if your client has medical conditions or is on any meds at all, you can refer them to their doctor or pharmacist to double-check that things like supplements aren’t likely to have a negative reaction.
*See what I did there? Reference #1 in the above paragraph leads me to reason #2 below.Knowledge from #health #research is knowledge you can better help your audience and clients. Click To Tweet
Reason #2 – Increase your credibility and influence
Doing research and referencing it can help your audience trust you more. They can see that you did your homework. That your information comes from a credible source.
It also lets them click to find out more detailed information if they want to dive even deeper into your health topic.
In return for referencing information and websites they trust, they trust you even more.
When they trust you more, it increases both your credibility and influence.
I know I’m not the only person who looks at references when I need to know some great new health information!
(I’m not the only one, I swear!)
In fact, late last year I wrote an entire post on the #1 thing holistic professionals need to increase their credibility.
Want to know what that one thing is?
SPOILER ALERT: It’s looking at the balance of the evidence. Putting that one new study into context with the rest of what we actually know on the subject.
Don’t focus on one study, one group of patients/clients, or a handful of expert opinions (yes, I’m talking about documentaries).
BONUS REASON TO RESEARCH HEALTH BLOG POSTS: If you come across a new or unknown remedy or contraindications, sharing that with your audience can set you apart as a thought leader.How to get more #credibility and #influence for your #health #blog Click To Tweet
Reason #3 – Networking
An oft-neglected benefit to referencing research is that the site you reference gives you an opportunity to network with them in the future.
This won’t work for my favourite site, PubMed; but, it can definitely work if you choose the right sites.
Depending on the site, some publish “backlinks” or “trackbacks” in the comments section of their blog articles. Mine does, and you’ll see below how you can become a link in my comments section if you link to one of my blog posts.
See here, I’m super-proud of my ProBlogger.com backlink. Here’s what it looks like in the comments section of my blog post:
And here is the actual link that Darren gave me on ProBlogger:
Even if they don’t publish their backlinks, they may notice a bunch of traffic being referred from your site.
TIP: If you don’t have Google Analytics, or at least check your site stats regularly, you should. You’re welcome. 🙂
And even if your favourite influencer doesn’t notice your backlink, you can use your post that links to them to open up a conversation with them. You may want to just connect to get on their radar, or even offer to work with them in some way.
Linda Dessau from Content Mastery Guide has a great article on how to show influencers in your field some “link love” by telling them that you’ve mentioned them in your blog.Use links to show #influencers you respect them. #healthblog #health #research Click To Tweet
And just in case you’re concerned that you’re sending people away from your site with your outbound links, don’t worry! Just ensure that your link opens up in a new tab. This way, when they close down that tab, your blog post is still front and centre!
Researching doesn’t have to feel tedious or take forever, though! Here’s how to do research efficiently.
Signing off and toasting: To more awesome (and researched) credible health content for the internet!
Over to you
Do you regularly research your health blog posts? If so, did I miss a benefit that you’ve seen? If you don’t research and link to your references, why not?
Do you have any questions or concerns about researching or referencing health information? Let me know in the comments and I’ll personally reply!
HINT: By commenting on others’ blogs you can get a link back to your site too. You should try it! 🙂
Credible Health Research
Download this list of credible health resources and tips on where to research health topics.
(1) Bailey, D.G., Dresser, G., J. & Arnold, J.M.O. Grapefruit–medication interactions: Forbidden fruit or avoidable consequences? CMAJ March 5, 2013 vol. 185 no. 4. doi: 10.1503/cmaj.120951
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I'm Leesa Klich, MSc., R.H.N., a content and credibility specialist on a mission to help wellness practitioners get the right information to pass on to their audience to build their businesses and improve public health on an epic scale. When it comes to health, my passion is focusing on what's right, not who's right. I help wellness practitioners build credibility by understanding and creating quality content based on the best scientific research. I also compile health research, create customized and "done for you" blog posts, and help strategize blog content. To work with me, click here.
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