This is It!
Grow your email list and income with
strategic health blogging

You know you can use your blog content to grow your audience, email list, and income.

But you may not know how to make that happen.

Meanwhile, the clock is ticking.

You don’t have a plan for your blog posts, so you run around the clock trying to figure out what to publish each time. It’s not always niche-specific to build your online expertise. It doesn’t strategically attract email subscribers and ideal clients. And it’s not building your business 24/7 like it should.

You waste time only to end up publishing short, generic content that seems to be the same as everyone else’s. Or worse… publishing nothing at all.

The time that goes by without high quality, niche-specific, engaging content on your blog, vlog, or podcast is time you could be getting more subscribers and clients.

There’s a lot riding on this!

BUT… what if you could:

  • Increase the number of ideal clients reaching out for sessions with you.

  • Stop stressing about what to post every. single. time.

  • Consistently blog and send out your newsletter to keep in touch with your email subscribers.

  • Be confident that your blog strategy is fully aligned with your business goals.

  • Feel relieved knowing you have a clear plan for your marketing and a process you can follow and repeat.

  • Spend more time coaching, working with clients, and doing work you enjoy instead of worrying about your blog.

Introducing:
Content calendar coaching

content calendar coaching

You and I will work together to create a content strategy and editorial calendar specifically designed to help you:

  • Save time,

  • Attract your ideal clients,

  • Show your expertise in your niche,

  • Grow your email list, and

  • Increase sales.

This isn’t a cookie-cutter approach to content marketing. We will develop a powerful strategy and calendar that uses high-quality niche-specific content to grow your business.

We’ll get really intentional so you can stand out in the saturated wellness market and be at the forefront of your industry.

I’ll help you move away from using short, boring content and start planning content that specifically shows off your expertise and attracts (and connects with) your ideal clients

Having a powerful business-building content strategy and editorial calendar will allow you to be an industry leader, rather than publishing content like everyone else.

Save precious time and energy each week

 

Having a clear and structured content strategy and editorial calendar means you don’t have to stress over what topics to blog about every time.

Imagine how empowered you’ll feel when you see your editorial calendar strategically planned out months in advance (like a real CEO!).

We’re talking about a plan that will help set YOU apart from others in the industry and attract email subscribers and your ideal clients.

When you start implementing a solid content strategy, this has been proven to increase traffic to your website, and you’ll start to see results in more leads and more sales for your business.

It’s that simple!

Don’t take my word for it! Here’s proof:

Six months after implementing a strategy in April, my website traffic increased 4.4x.

Strategy & editorial calendar april
Traffic increase september

WARNING: Randomly posting non-specific, vague, mediocre content makes you invisible in the sea of health & wellness blogs

 

Anyone can post random health content to their blog, vlog, or podcast.

And chances are you’ve seen some pretty boring, even “bad” stuff out there.

By publishing content that is in-depth, niche-specific, credibility-building, and strategically promotes your offers to your ideal clients, you will gain more visibility and traction for your business.

Creating a solid strategy for your blog, vlog, or podcast can be difficult.

That’s where I come in.

We will sit down together and create (or refine) a clear content strategy mission statement. Then, we’ll keep the strategy in mind and plan your blog topics and calls to action based on a  publishing schedule that works for you.

Having a strategy in place will help you clearly communicate your expertise and message with ease and confidence, showing your readers why YOU are their best choice in this huge (and growing) wellness industry.

This is a perfect fit for you if:

  • You’re frustrated because you haven’t been getting new subscribers or clients from your blog, vlog, or podcast.

  • You never know what to publish or how each post is designed to grow your wellness business.

  • You’re overwhelmed and haven’t been consistently publishing content.

  • You already have a pretty clear idea of your niche and target market.

  • You’re tired of using boring generic content that doesn’t reflect the expert you are.

  • You want to get serious about using content marketing to strategically grow your business.

 

This isn’t for you if:

  • You want a “done for you” (DFY) content strategy ready to buy. We will create a specific strategy together based on your niche and business.

  • You just want to publish short, bland content that doesn’t showcase your expertise and knowledge.

  • You aren’t ready to grow your business with the power of blogging.

  • You don’t have time to spend at least a few hours each time creating content yourself or customizing DFY articles, publishing the content, and promoting it.

So, if you want to get SERIOUS about your blog, vlog, or podcast and are ready to make it work, this coaching is for you.

With a great strategy and editorial calendar in place you will get more visibility and credibility, grow your audience, and strategically promote your offers, all with a lot less stress and effort.

Here’s what you get:

  • Content Strategy Session – Create (or refine) your content strategy mission statement so it’s crystal clear and helps ensure all of the blog posts you publish are specifically targeted to your ideal client and naturally lead to your email list building and paid offerings (2-hour 1:1 session – $300 VALUE)

  • Editorial Calendar Planning Session – Together we plan out your blog post topics and the relevant calls to action for 3+ months (2-hour 1:1 session – $300 VALUE)

  • VIP Health Blog Optimization Plan – I dive deep into your blog and give you a ton of ways you can turn it into a business-building content marketing machine (my offline review and report, plus a 1-hour 1:1 session – $297 VALUE)

  • Extra Support Session – You can book another session with me any time when you need some extra support on anything to do with blogging, planning, or research. This is good up to 6-months from when we begin working together (1-hour 1:1 session – $150 VALUE)

  • Bonuses... Plus $559 worth of AWESOME bonuses… Scroll down to see what they are

Book your spot in my Content Calendar Coaching now.

$1606 VALUE

Who am I anyway?

Leesa Klich coffee

Hey, I’m Leesa!

I’m a health writer, blogging expert, and all around research nerd.

Strategically-planned, high-quality, research-based content to help grow your business is my jam.

Research, writing, and planning blog content is my zone of genius (and I freaking love it!). As a science-based holistic nutritionist, I was recognized for my health writing skills and was asked to author and ghostwrite by a few fellow nutritionists. It took me a few months to realize that this is EXACTLY how I love to work, and who I love to work with.

I thrive on diving into PubMed and “getting my head around” health topics to beautifully translate that scientific jargon into…well…English! I seem to be able to look at a bunch of research (or content) and see patterns to categorize and strategize to help my clients grow their online expertise and attract ideal clients.

Leesa Klich with book

I’m here to help you go from frazzled and confused about what to blog about, to having a strong, organized content strategy that will build your influence, credibility, and income.

What people are saying:

“SO AWESOME! Thank you for your brilliance 🙏

I’ve never felt so excited to blog. Having a plan is seriously going to make a world of difference. Looking forward to digging in.
Thanks again Leesa!”

~ Yvette, Passionate Cook, Educator, Holistic Nutritionist, Wife, Mama ♥
Foodonthetable.ca

“I just had a great session with Leesa Klich planning my content calendar for the next three months. I feel like I have a plan and some organization to my planning for the next while. This is a great way to start the new year. Thanks for all your help! I’m feeling great about the next few months.”

~ Jenna Kelland, CHN & PhD – Holistic nutrition professional and adult educator.
Spark Wellness

“I didn’t want to hire just another coach and not get anything out of it, or just get an accountability partner. After working with Leesa I now have a consistent blog and newsletter that goes out weekly, plus a clear plan for my marketing that I can follow and repeat. I’ve noticed a definite increase in people reaching out for sessions with me.

Leesa made things seem less complicated and completely doable. I have more confidence in my offerings to my clients, what I want to promote, and making sure my message is consistent.

I recommend Leesa’s Content Calendar Coaching if you want to put out any information to your clients, whether via blog, newsletter, social media, etc. and DON’T want to waste your time and energy for no reward.

~ Andrea, RHN

Book your spot in my Content Calendar Coaching now.

$1606 VALUE

Here’s what you get:

  • Content Strategy Session – Create (or refine) your content strategy mission statement so it’s crystal clear and helps ensure all of the blog posts you publish are specifically targeted to your ideal client and naturally lead to your email list building and paid offerings (2-hour 1:1 session – $300 VALUE)

  • Editorial Calendar Planning Session – Together we plan out your blog post topics and the relevant calls to action for 3+ months (2-hour 1:1 session – $300 VALUE)

  • VIP Health Blog Optimization Plan – I dive deep into your blog and give you a ton of ways you can turn it into a business-building content marketing machine (my offline review and report, plus a 1-hour 1:1 session – $297 VALUE)

  • Extra Support Session – You can book another session with me any time when you need some extra support on anything to do with blogging, planning, or research. This is good up to 6-months from when we begin working together (1-hour 1:1 session – $150 VALUE)

  • Bonuses... Plus $559 worth of AWESOME bonuses… Scroll down to see what they are

BONUS #1: Three pre-written “done for you” (DFY) health articles for your site

$111 VALUE

Professionally written, research-based, long-form health & wellness articles to establish you as an expert in your field.

BONUS #2:

LIMITED BONUS!!!

One new epic credibility-building “done for you” (DFY) health article on the topic of your choice.

When we create your editorial calendar, you decide on a topic, and I will create you a brand new epic health article to publish.

AND TO MAKE THIS EVEN BETTER:
30-days exclusive access to that new DFY health article.

VALUE: $200

After we plan out which date you will publish your brand-spanking new credibility-building article, I will NOT put it for sale on my website for 30-days afterwards.

Yup! That means you’re guaranteed to be the first and only person publishing that hot-off-the-press article on the web for an entire month!

Again, this is only on a limited basis because my DFY articles are so good, they take me 12-16 hours each! I only offer this to the first six clients each quarter, so contact me at the link at the bottom of the page to see if this is available. 🙂

BONUS #3: Comprehensive calendar of health- and food-related dates.

Know when all of those special dates like “World Health Day” and “National Breast Cancer Awareness Month” are coming up and customize your content around it. You don’t want to miss the opportunities in your niche, right?

VALUE: $27

BONUS #4: Links to 80 free health & wellness images hand-picked by me

These are beautiful copyright-free images that will look great on your wellness website and blog.

VALUE: $27

(If you already have the free secret bonus image links from previously purchasing a DFY article, no fear, these are totally new.) 😉

BONUS #5: Niche Masterclass

Because having a defined niche is SO important before starting your content strategy, I’ve teamed up with Sherry Rothwell of Nutrition Wisdom for this brand new masterclass.

In this Niche Masterclass, we do the inner work of getting clarity about the kind of person you want to work with – so that your ideal clients can find you! Finding your niche is partly about ‘chemistry’ and partly about getting clear on the results your service offers. We’ll uncover that ‘special someone’ who wants what you’ve got – so that you can design the perfect program that marries what you love, with the people who want it the most! This masterclass will give you a head start in your business, by getting you on track and attracting clients you love right from the start.

VALUE: $97

*** NEW *** BONUS #6: How to find accurate health information

Because sharing credible information for your audience and clients is SO important for your reputation, and to build trust.

This masterclass will help you confidently respond to questions, keep your knowledge up-to-date, and create content that can address some of the media hype and rumours that your clients ask you about.

 Having references, and who they are, directly reflect on how your audience perceives you. Knowing where to go to find credible health information can help you help your clients reach their health goals.

In this masterclass I go over some recommended credible websites. Then, I’ll show you how to search them and what to expect.

VALUE: $97

Book your spot in my Content Calendar Coaching now.

$1606 VALUE

Got questions? I’ve got answers!

Having a strategic clear plan takes the guesswork out of what to say to build your expertise on the internet. You won’t be struggling every week with what topics to create or how they tie into your paid offers. You may have to create some content on your own, but you WILL get three of my DFY health articles to use as-is or customize (BONUS #1), plus you may be eligible to get a fourth article on the topic of your choice (BONUS #2 ) – email me to see if I have availability. leesa [at] leesaklich.com

That’s the beauty with strategizing both “sticky” and “fluid” dates into your editorial calendar! There will be some topics you will want to stick to on certain dates (“sticky” dates). Things like your birthday, biz anniversary, or niche-specific health/food dates (see BONUS #3). There will also be some stickiness when you’re leading up to a launch of your product/service.

BUT, the rest of the dates can be “fluid,” where they can be bumped and moved around based on the latest news, or question from your audience. We will plan both types of dates into your editorial calendar. This is all part of a solid content strategy!

During our Content Strategy Session, we’ll look at what is a realistic schedule for you and your blog. Whether it’s once every other week, or three times per week – it’s based on your business goals and schedule. This can be weekly, every other week, or another schedule that works for you.

If you’re interested in “averages,” generally speaking having weekly content for your blog, vlog, or podcast is the norm. It keeps you top-of-mind to your audience and email subscribers, without overwhelming them with too much. This is about 12 times during that 3-month time frame. But I’m not holding you to this – we’ll hash out a realistic strategy for you in our first session.

Together with my coaching clients, we have consistently been able to strategically plan at least 12 blog posts (plus their CTAs – calls to action) during the 2-hour Editorial Calendar Planning Session. (With one of my clients, we planned 3 posts/week for 3 months!)

This means we can plan at least 3 months if you’re blogging weekly; or 6 months if you’re blogging every other week.

Plus, you can use the Extra Support Session to plan another 6+ posts (plus CTAs) if you want.

Anytime up to September 30, 2018!

Once you purchase your coaching, your spot is guaranteed. I will contact you about setting up our initial strategy session. From there you can decide when you want to plan your content, and for which 12 posts we’re planning. It could be right away, or maybe you want to wait until the fall to plan Oct-Dec. It’s up to you!

I recommend we have both our strategy and planning sessions at least a couple of weeks before the 12 posts start, this way you’re prepared ahead of time.

We will create a content strategy that is unique to your niche and your business. By doing this instead of using someone else’s generic content or strategy, you can be more specific about what content you’re creating and how it will attract more niche-specific ideal clients to you. Each business is unique in its own way, and if you’re creating content like everyone else you’re never going to stand out.

No worries! With the bonuses, you’ll get to choose any 3 of my pre-written DFY articles (BONUS #1). We’ll plan those right into your editorial calendar. My health articles are quite long and in-depth (I’m all about quality!), so they can be customized however you want, including breaking them up into 2 or more different posts. Plus, if you’re eligible for BONUS #2, then you’ll get a fourth one that’s created for your topic of choice.

The results I got from using my content strategy included one week skipped (#oops – happy #Canada150) and a few not-so-epic posts thrown in for good measure too. Life happens! We can, and should, plan a few “quick wins.” Plus, knowing what you’re going to publish ahead of time gives you the freedom to be able to batch create (or customize, if you’re using my DFY articles) a bunch of posts all at once.

No worries! I create at least one or two new articles each month, so chances are I will create something that will be perfect for your niche. (And if you become a coaching client, I will add a section related to your niche into any new articles I write.) 😉

Plus, if you’re one of the first six people to book with me each quarter, you will get to choose one topic for a brand new health article during our Editorial Calendar Planning Session (see BONUS #2). Want to confirm if you’re in the first 6? Shoot me an email: leesa [at] leesaklich.com.

Plus, my “done for you” health articles are quite long and in-depth (I’m all about quality!). They can be customized however you want, including breaking them up into several different posts on your blog. You can even take out entire sections and still have an awesome in-depth article. Plus, you can re-purpose that information to create content in a different format too, like an infographic or a video of you talking about it.

Because my health articles take 12-16 hours each, I have to limit the number of these I can promise. If you’re one of the first six people to sign up per quarter you will get to choose a topic for one. Shoot me an email to find out when the next spot opens up (leesa [at] leesaklich.com).

I’m thrilled to offer BONUS #5 to help with this! I teamed up with Sherry Rothwell at Nutrition Wisdom. She created the Niche Masterclass which is now available to everyone who purchases this Content Calendar Coaching. If you need help with niching, you will get access to her recorded class as well as the worksheet. You can go through it at your own convenience before we schedule our first session. Once you’re clear on that, we will be able to create a content strategy that targets your niche specifically.

Like many things in life, a lot of the results will depend upon you and how much work you put in. However, implementing a solid content strategy and editorial calendar can grow your traffic and sales when done correctly. I have seen results in my own business and so have many others. Scroll up to see my personal results and read the testimonials from my amazing clients.

I’m so glad you asked!

My strategy and editorial calendar were my plan and directions that got me where I am now. After creating my plan, I executed it. This meant high-quality blog posts weekly throughout those 6 months, and some of those were epic blog posts! I also guest posted on another blog and was a guest for a live “ask me anything” video call on another one. And, of course, I promoted my blog posts and guest appearances in my newsletter and on social media. But, it all started with a strategy and calendar.

Book your spot in my Content Calendar Coaching now.

$1660 VALUE

Not 100% sure this is for you? Have a burning question?

Contact me directly right here.