Get more ideal clients and patients willing to pay you as their go-to health expert by making your blog work for you!
Anyone can post random, vague, mediocre health content to their blog, vlog, or podcast.
Chances are you’ve seen some pretty boring, forgettable, and even “bad” stuff out there. It doesn’t quite convey what they stand for, you don’t see them as an expert, and you have no idea if they can help you.
But not you.
You want to grow your healthcare practice by being known as the go-to expert in your field. You don’t want to be forgettable in the $4.2 trillion wellness industry.
You know you can use your blog content to grow your audience, email list, and income. I mean, it’s your online calling card and should hustle as your smart, savvy salesperson 24/7.
But you’re not really sure how to make that happen.
You don’t have a plan for your blog posts, so you waste time trying to figure out what to publish. You’re throwing something up because, well, “it’s Thursday and today I publish blog posts.” They’re sometimes off-topic and don’t have a specific purpose in mind to grow your business. You don’t know if anyone’s going to care about this or read it buuut at least you’re being consistent, right?
You sit at your computer, watching the seconds tick by, pulling out your hair because you’re up against a deadline but don’t have any good ideas or the words just aren’t coming.
You waste time only to end up publishing short, generic content that seems to be the same as everyone else’s.
Or worse . . . publishing nothing new for weeks on end.
Every day that goes by without high-quality, niche-specific, engaging content on your blog, vlog, or podcast is time you could be getting more subscribers, clients, and patients. Most people aren’t finding you online at all, and those who are don’t really know you’re an expert in your field and can help them. You know what they say, “When you confuse you lose,” because content on every topic from hydration to moods to digestive health to fitness to aging gracefully sure doesn’t make you a leader in any of these.
BUT… what if you could:
Increase the number of ideal clients and patients reaching out to you because they found you online and know YOU can help them reach their health goals.
Spend more time coaching, counselling, working with clients, and doing work you enjoy—and not stressing about what to publish every. single. time.
Grow your email list of potential clients and patients while consistently keeping in touch with them by sharing your blog, vlog, or podcasts.
Be confident that your content strategy reflects your expertise and is fully aligned to help you grow your healthcare practice.
Feel relieved knowing you have a clear plan for your content marketing and a process you can follow and repeat—no more staring at a blank screen.
Content Calendar Coaching,
a proven system to create a clear, consistent content strategy and editorial calendar that will save you time, showcase your health expertise, grow your email list, and increase the number of paying clients and patients.
This isn’t a cookie-cutter approach to content marketing where you’ll blend in with everyone else out there. Together, we develop a powerful personalized strategy and calendar that relies on high-quality niche-specific content to grow YOUR healthcare practice.
We’ll get really intentional so you can stand out in the saturated wellness market and become the go-to professional in your field.
I’ll help you move away from using short, boring content (please, not another article on “5 reasons to drink more water”!) and start planning content that specifically shows off YOUR expertise and attracts (and connects with) YOUR ideal clients and patients.
Become known as the go-to health professional
Having a clear and structured content strategy and editorial calendar means you don’t have to stress over what topics to blog about and when people find you online it’s crystal clear to them that you are the one to go to in your field.
Imagine how organized you’ll feel when you see your editorial calendar strategically planned out months in advance (like a real CEO!). Yep, you’ll be on top of your stuff.
We’re talking about a plan that will help set YOU apart from others in the industry and attract email subscribers and your ideal clients and patients.
Not to mention how using search engine optimization (SEO) will help your website and posts rank higher on Google and get found (and eventually brings you visitors on autopilot).
A solid content strategy has been proven to increase traffic to your website so you’ll start to see more leads and more sales.
It’s that simple!
“Before working with Leesa, blogging was challenging and time-consuming. In addition, I did not have a clear strategy for content creation that would help my business grow. She showed me several ways to creatively repurpose my content so that I was able to cut my writing time in half and still create great content for my followers. Leesa gave me excellent strategies for matching the content to my business objectives.
She uses a logical step by step process for creating a blog editorial calendar and also showed me how to use social media in ways that turn the blog into a powerful marketing tool. One of the best parts about working with Leesa is that she taught me an amazing system for using the blog to grow my email list.
Leesa is an outstanding blogging expert and health writer. While she coached me on writing, she ghostwrote a blog for me and it is one of my top-performing blogs. Leesa did a thorough review of my website, pointed out issues, and showed me exactly how to correct the problems. In our follow up sessions, she took time to teach me how to analyze my stats so that I can make even more progress in the long-term. She is truly multitalented and I highly recommend her.”
~ Dr. Carla Hightower, Certified Integrative Health Coach
By publishing content that is in-depth, niche-specific, credibility-building, and strategically promotes your offers to your ideal clients, you will gain more visibility and traction for your business.
Creating a solid strategy for your blog, vlog, or podcast can be difficult and time-consuming. To really “nail it” you’d factor in your ideal client’s pains and wants, your business goals, your marketing calendar, your personal and business key dates, other related health- and food-awareness dates, etc.
That’s where I come in.
We will sit down together and create a clear content strategy mission statement. Then, we’ll keep the strategy in mind and plan your blog topics and calls to action for the next 12-weeks based on a publishing schedule that works for you.
We’re not pulling from a vault of topics or ideas here . . . every single topic and call-to-action is intentionally designed to seamlessly fit into your business and help you reach your goals. No two plans are alike! If you tried to take your plan and use it for someone else, it wouldn’t work!
Having a strategy in place will help you clearly communicate your expertise and message with ease and confidence, showing your readers why YOU are their best choice in this huge (and growing) wellness industry.
This is a perfect fit if you:
Are a credible healthcare professional who realizes that all of your education, training, and qualifications did not teach you how to market and grow your practice online
Feel frustrated because you’ve invested in a beautiful website, but haven’t been getting enough new subscribers, clients, or patients from it
Never know what to publish on your blog or how each post is designed to help you stand out or position you as the go-to expert
Already have a pretty clear idea of your niche and target market
See that using boring, generic content doesn’t reflect the expert you are, nor attract the people you want to help
Are ready to get serious about using content marketing to strategically grow your practice
This isn’t for you if you:
Want a do-it-yourself (DIY) or cookie-cutter content strategy and plan (I’m here to help you create something perfect for your healthcare practice)
Aren’t ready to grow your practice with strategic blogging, vlogging, or podcasting
Are happy to publish short, bland blog posts instead of in-depth, research-backed ones that showcase your expertise
Can’t commit to implementing the strategic plan we will create together. This normally takes at least a few hours (from you or your writer/editor) to create, customize, or update each piece of content (blog post, video, podcast episode), and then publish and promote it to maximize your online success
So, if you want to get SERIOUS about your blog, vlog, or podcast and are ready to make it work, this coaching package is for you.
With a great strategy and editorial calendar in place, you will gain visibility and credibility, grow your audience, and promote your offers, all with a lot less stress and effort.
Who am I anyway? And why should you trust me to majorly uplevel your blog and its impact?
Hey, I’m Leesa!
I’m a health writer, blogging expert, and all around research nerd.
Strategically-planned, high-quality, research-based content to help grow your healthcare practice is my jam.
Researching, writing, and planning blog content is my zone of genius (and I freaking love it!). As a scientist-turned-nutritionist-turned-health writer-turned-blogging expert, I was recognized for my health writing skills. My first few jobs were to create blog posts and nutrition programs for fellow nutritionists. It took me a few months to realize that this is EXACTLY how I love to work and who I love to work with.
After using my strong background in health science and writing, I soon had an epiphany: I could write the best blog post in the world, but if no one found it, how would my healthcare clients thrive? That’s exactly when I dove into the science of content marketing and strategy and tried it on my own blog—with awesome results! Now, almost all of my clients find me through Google. I seem to be able to look at a bunch of blog post ideas and see patterns to categorize and strategize them to help my clients grow their online expertise and attract ideal clients and patients.
I’m here to help you go from overwhelmed about marketing your healthcare practice online to having a strong, organized strategy that will build your influence, credibility, and income.
What people are saying:
“I didn’t want to hire just another coach and not get anything out of it, or just get an accountability partner. After working with Leesa I now have a consistent blog and newsletter that goes out weekly, plus a clear plan for my marketing that I can follow and repeat. I’ve noticed a definite increase in people reaching out for sessions with me.
Leesa made things seem less complicated and completely doable. I have more confidence in my offerings to my clients, what I want to promote, and making sure my message is consistent.
I recommend Leesa’s Content Calendar Coaching if you want to put out any information to your clients, whether via blog, newsletter, social media, etc. and DON’T want to waste your time and energy for no reward.
~ Andrea, RHN
This content calendar coaching isn’t just us sitting down and chatting every week or two. We’re going to follow a structure to get you the best results. Here’s what’s included:
Content Strategy Session – Together, let’s create your content strategy mission statement so it’s crystal clear and helps ensure all the content you publish is specifically targeted to your ideal client and how YOU are their go-to expert (2-hour 1:1 session).
Strategic Keyword Research Report – Rank higher in search engines when I find the best keywords in your niche so you can publish awesome blog posts that get found by your ideal clients exactly when they’re looking for you and ready to buy (I create a deep-dive report for you; plus a 60-minute 1:1 session).
Custom Designed Editorial Calendar – Based on our Content Strategy Session and your Strategic Keyword Research Report I will plan out your blog post topics and the relevant calls to action for 12-weeks so you know exactly what to publish when and how that piece is going to help build your email list and lead to your paid offerings (I create a custom plan for your health blog; plus a 60-minute 1:1 session).
VIP Health Blog Optimization Plan – Now that you’ll have all this amazing content planned, you want to make sure it’s marketing your practice 24/7! I dive deep into your blog and give you a ton of ways you can turn it into a business-building content marketing machine (I do a website review and report; plus a 60-minute 1:1 session).
Three Support Sessions – You can book Support Sessions with me any time when you need some extra support for your blogging, strategy, planning, or even health research. 🤓 These can be used up to six months from when we begin working together (1-hour sessions).
Plus bonuses . . .
- BONUS #1: If you need content to publish, I’ve got your back! Get four pre-written done-for-you health articles for your site (fully researched, customizable docx files).
- BONUS #2: Not yet 100 percent confident on narrowing down on a specific target market? In this Niche Masterclass (eCourse with workbook), Sherry Rothwell takes you through the inner work of getting clarity about the kind of person you want to work with so that your ideal clients and patients can find you.
- BONUS #3: What health and wellness bloggers NEED to know to avoid SEO and social media penalties that can tank your organic reach (eCourse).
- BONUS #4: Ramp up your blog’s visibility by getting your blog posts in front of waaaay more people (eCourse).
- BONUS #5: Lifetime access to any of my other courses that you need. Whether it’s finding health research online, how to spot fake news, or blog must-haves, you will get any support and resources you need that are at my disposal (that’s the beauty of one-on-one coaching—it’s not all pre-set and carved in stone.)
- BONUS #6: If you need more than three support sessions I am here for you! As a coaching client, you get a special price so your investment will be less than everyone else’s.
What people are saying:
“I just had a great session with Leesa Klich planning my content calendar for the next three months. I feel like I have a plan and some organization to my planning for the next while. This is a great way to start the new year. Thanks for all your help! I’m feeling great about the next few months.”
~ Jenna Kelland, CHN & PhD – Holistic nutrition professional and adult educator.
“SO AWESOME! Thank you for your brilliance
~ Yvette, Passionate Cook, Educator, Holistic Nutritionist, Wife, Mama ♥
Got questions? I’ve got answers!
Having a strategic clear plan takes the guesswork out of what to say to build your expertise on the internet. You won’t be struggling every week with what topics to create or how they tie into your paid offers. Instead of spending thinking about what to write, just sit down, look at your strategic editorial calendar, get the topic, and immediately start writing or recording. You may have to create some content on your own, but you WILL get FOUR of my well-researched done-for-you health articles to use as-is or customize (BONUS #1).
Whatever I can help you with. Previous clients have used the Extra Support Sessions to work with me for:
- Brainstorming what content to include on their website pages vs. blog posts
- Help figuring out what categories to use for their blog posts
- Tutorials on how to optimize blog posts with the Yoast plugin
Alternatively, they have sent me small projects to do for them with those hours:
- Once they were approaching the end of the 12-weeks, they asked me to plan out the next 6-12 weeks of content for them
- Had me edit and keyword optimize a blog post for them
- Gave me a health topic to find some credible science-based sources for them to reference
That’s the beauty with strategizing both “sticky” and “fluid” dates into your editorial calendar! There will be some topics you will want to stick to on certain dates (“sticky” dates). Things like your birthday, biz anniversary, or niche-specific health/food dates. There will also be some stickiness when you’re leading up to a launch of your product/service.
BUT, the rest of the dates can be “fluid,” where they can be bumped and moved around based on the latest news or question from your audience. We will plan both types of dates into your editorial calendar. This is all part of a solid content strategy!
Anytime within three months of your down payment!
Once you invest in your coaching, your spot is guaranteed for three months. You can decide when you want to plan your content and which 12 weeks we’re planning. It could be right away, or maybe you want to wait a month or two to plan out the next quarter. It’s up to you!
Once we begin, the entire process normally takes about three months.
Together, you and I will create a content strategy that is unique to your niche and your business. By doing this instead of using someone else’s generic content or strategy, you can be more specific about what content you’re creating and how it will attract more niche-specific ideal clients and patients to you. This is especially powerful when you combine each blog post topic with a specific call-to-action. Each health practice is unique in its own way, and if you’re creating, publishing, and promoting content like everyone else you’re never going to stand out.
This is where the strategic planning and bonuses come in! You’ll get to choose any four of my pre-written done-for-you articles (BONUS #1). We’ll plan those right into your editorial calendar. My health articles are well-researched, quite long, and in-depth (I’m all about quality!), so they can be customized however you want, including breaking them up into two or more different posts, or record yourself talking about the topic.
Also, we’ll plan a few “quick win” topics into your editorial calendar.
Plus, knowing what you’re going to publish ahead of time gives you the freedom to be able to “batch create” a bunch of posts all at once.
Or if you want to outsource for unique custom content, I know some health writers who can help you out.
I’m thrilled to offer BONUS #2 to help with this! I teamed up with Sherry Rothwell at Nutrition Wisdom. She created the Niche Masterclass which is available to everyone who purchases this Content Calendar Coaching. If you need help with niching, you will get access to her recorded class as well as the worksheet. If you need this, I strongly recommend you take a bit of time to go through this class before our Content Strategy Session so we’ll be able to create a content strategy that targets your niche specifically.
Like many things in life, a lot of the results will depend upon you and how much work you put in. However, implementing a solid content strategy and editorial calendar can grow your traffic and sales when done correctly. I have seen results in my own business and so have many others. Scroll up to see my personal results and read the testimonials from my amazing clients.
This is not a done-for-you blog strategy, planning, creation, publishing, and promotion service (but, if that’s what you’re looking for, let’s talk about how I can help make that happen for you). I’ll run several reports for you offline and create your editorial calendar, and we’re going to have a few sessions together to make sure it’s right for you and you can implement the plan.
Go ahead and book a chat using the red button below. Let’s meet to be sure this is a good fit for you to help you reach your goals.
If you decide this is perfect for you, we’ll get your paperwork and down payment out of the way and book your content strategy session within the following week or month (or any time up to 3-months). During our first session together we’ll create your mission statement to guide the other elements (e.g., keyword research, editorial calendar) so they specifically target your ideal clients and the plan is realistic and doable and feels right for you.