This is It!
Grow your email list and income with strategic blogging

You know that you can use your content to grow your audience, email list, and income.

But you may not know how to make that happen.

Meanwhile, the clock is ticking.

You don’t have a plan for your blog content, so you run around the clock trying to figure out what to publish each week. It’s not planned around your offers or your niche. There’s no strategy for what to publish to align with and grow your business.

You’re wasting time only to end up publishing short, generic content that seems to be the same as everyone else’s. Or worse… publishing nothing at all.

Every week that goes by without relevant, high quality, engaging content on your blog, vlog, or podcast is a week you could be getting more traffic, subscribers, and clients.

There’s a lot riding on this!

BUT… what if you could:

  • Stop stressing about creating a content strategy.

  • Have a clear plan of what content to publish.

  • Be strategic about how it will grow your business.

  • Feel relieved knowing that your content strategy is in place and your editorial calendar is DONE for the next 3 months.

  • Build your following, email list, leads, and sales on autopilot 24/7.

  • Spend more time coaching, working with clients, and doing work you enjoy instead of worrying about creating content.

Introducing:
Content calendar coaching

You and I will work together to create a content strategy and 3 month editorial calendar specifically designed to help you:

  • save you time,

  • attract your ideal audience,

  • show your credibility in your niche,

  • grow your email list, and

  • increase leads and sales.

This isn’t a cookie-cutter approach to content marketing. We will develop a powerful strategy and calendar that uses niche-specific content to drive your marketing plan.

We’ll also get really intentional so you can stand out in the saturated wellness market and be at the front of your industry.

I’ll help you move away from using short, boring content and start creating longer, more specific content that shows off your expertise.

Creating your own content strategy will allow you to be an industry leader, rather than relying on publishing content like everyone else.

Save precious time and energy each week

 

When you have a clear and structured content strategy and editorial calendar, you don’t have to stress over what content to publish each week.

You’ll already have a plan in place for what content to create when. Just imagine how empowered you will feel!

We’re talking about content that will help set you apart from others online and grow your audience at the same time.

When you start implementing a solid content strategy, this has been proven to increase traffic to your website, and you’ll start to see results in more leads and more sales for your business.

It’s that simple!

Don’t take my word for it! Here’s proof:

Six months after implementing a strategy in April, my website traffic increased 4.4x.

Strategy & editorial calendar april
Traffic increase september

WARNING: Randomly posting vague, mediocre content can destroy your credibility overnight.

 

Anyone can post random health content to their blog, vlog, or podcast.

And chances are you’ve seen some pretty boring, even “bad” stuff out there.

By publishing content that is in-depth, niche-specific, credibility-building, and strategically promotes your offers to your ideal clients, you will gain more visibility and traction for your business.

Creating a solid strategy for your blog, vlog, or podcast can be difficult.

That’s where I come in.

I’ll personally coach you on exactly what kind of content you need to be creating, when to publish, and how to plan topics to build your audience, leads, and sales.

Having a strategy in place upfront will help you move forward with your content marketing with ease and confidence, knowing it’s exactly what you need to be creating to help you grow.

This is a perfect fit for you if:

  • Your frustrated because you never know what to publish on your blog to build your wellness business.

  • You’re overwhelmed and haven’t been consistently publishing content on your blog, vlog, or podcast.

  • You already have a pretty clear idea of your niche and target market.

  • You’re tired of using boring generic content that doesn’t reflect the expert you are, nor consistently builds your number of raving fans.

  • You want to get serious about using content marketing to grow your business.

 

This isn’t for you if:

  • You want a “done for you” (DFY) content strategy ready to buy. We will create a specific strategy together based on your niche and business.

  • You just want short, bland content that doesn’t showcase your expertise and knowledge.

  • You aren’t ready to grow your business with the power of content marketing.

  • You don’t have time to spend at least a few hours each week creating content yourself or customizing DFY articles, publishing the content, and promoting it.

So, if you want to get SERIOUS about your content and are ready to learn the tools to get there, this coaching is for you.

With a great strategy and editorial calendar in place you will get more visibility and credibility, grow your audience, and strategically promote your offers, all with a lot less stress and effort.

Here’s what you get:

  • 2 hour 1:1 content strategy session where we document (or refine) your content strategy ($300 VALUE)

  • 2 hour 1:1 editorial calendar planning session where we plan out your content for 3 months ($300 VALUE)

  • 1 hour follow-up session during those 3 months to help you stay on-track ($150 VALUE)

  • Plus $724 worth of AWESOME bonuses… Scroll down to see what they are

Book your spot in my Content Calendar Coaching now.

$1474 VALUE

Purchase

Who am I anyway?

Leesa Klich at desk

Hey, I’m Leesa!

I’m a health writer, blogging expert, and all around research nerd.

Strategically-planned, high-quality, science-based content to help grow your business is my jam.

I ramp up the online content & credibility of wellness practitioners to build their businesses and improve public health on an epic scale.

Research, writing, and planning blog content is my zone of genius (and I freaking love it!). As a science-based holistic nutritionist, I was recognized for my health writing skills and was asked to author and ghostwrite by a few fellow nutritionists. It took me a few months to realize that this is EXACTLY how I love to work, and who I love to work with.

I thrive on diving into PubMed and “getting my head around” health topics to beautifully translate that scientific jargon into…well…English! I seem to be able to look at a bunch of research (or content) and see patterns to categorize and strategize to help my clients grow their online expertise and attract ideal clients.

Leesa Klich with book

I’m here to help you go from frazzled and confused about what to blog about, to having a strong, organized content strategy that will build your influence, credibility, and income.

What people are saying:

“SO AWESOME! Thank you for your brilliance 🙏

I’ve never felt so excited to blog. Having a plan is seriously going to make a world of difference. Looking forward to digging in.
Thanks again Leesa!”

 

– Yvette, Passionate Cook, Educator, Holistic Nutritionist, Wife, Mama ♥
Foodonthetable.ca

“I just had a great session with Leesa Klich planning my content calendar for the next three months. I feel like I have a plan and some organization to my planning for the next while. This is a great way to start the new year. Thanks for all your help! I’m feeling great about the next few months.”

– Jenna Kelland, CHN & PhD – Holistic nutrition professional and adult educator.
Spark Wellness

I’ve been using Leesa’s done-for-you articles and I am blown away by the value. These posts are epic, with citations to back them up (which I am always too lazy to do!).

Her writing is simple enough that it’s easy to add your own voice and personality, and her attention to detail in terms of grammar, spelling, and punctuation is amazing. If you’re struggling to create content for your biz, I highly recommend checking them out.

– Maranda, RHN

I’ve been using Leesa for a few months now, and I totally love using her DFY blogs! It saves me time on those days when I just run out of steam keeping up with writing my own blogs, while trying to build a biz and taking care of life generally.”

– Rebecca, C.H.N.C.

Book your spot in my Content Calendar Coaching now.

$1474 VALUE

Purchase

What you get:

  • 2 hour 1:1 content strategy session where we document (or refine) your content strategy ($300 VALUE)

  • 2 hour 1:1 editorial calendar planning session where we plan out your content for 3 months ($300 VALUE)

  • 1 hour follow-up session during those 3 months to help you stay on-track ($150 VALUE)

Plus you get even more value! When you sign up, you’ll also get these bonuses:

BONUS #1: Six pre-written “done for you” (DFY) health articles for your site

$222 VALUE

Scientifically-researched, professionally-written health articles include:

Health Goals

  • Inflammation, diabetes, heart disease, and excess body fat
  • Atrial Fibrillation – The Nutrition and Lifestyle Connection
  • Blood Sugar Creeping Up? Get Control by Doing These!

Food & Nutrition

  • Mental Health, Inflammation, and Mood Foods
  • Top Foods for Tissue Health

Nutrients & Supplements

  • Omega-3s: the fats we love to love
  • Vitamin D: Are you getting enough?
  • Probiotics for Moods and Stress
  • Nutrients for Brain Health
  • Green Tea Supplements for Weight Loss and Sports Performance

Fitness

  • Is keto good for athletes?
  • Caffeine and Sports Training
  • Creatine: Will it help my fitness goals?
  • Athletes & Antioxidants
  • Why we should all be lifting weights

Sleep & Stress

  • How Stress Hormones Keep You From Your Weight Loss Goals
  • Sleep deprivation and weight gain – What’s the link?

Beauty – Skin, Hair & Nails

  • Beautiful skin with hyaluronic acid

BONUS #2:

LIMITED BONUS!!!

One new epic credibility-building “done for you” (DFY) health article on the topic of your choice.

When we create your editorial calendar, you decide on a topic, and I will create you a brand new epic health article to publish.

AND TO MAKE THIS EVEN BETTER:
30-days exclusive access to that new DFY health article.

VALUE: $200

After we plan out which date you will publish your brand-spanking new credibility-building article, I will NOT put it for sale on my website for 30-days afterwards.

Yup! That means you are guaranteed to be the first and only person publishing that hot-off-the-press article on the web for an entire month!

Again, this is only on a limited basis because my DFY articles are so good, they take me 12-16 hours each! I only offer this to the first six clients each quarter, so contact me at the link at the bottom of the page to see if this is available. 🙂

BONUS #3: Comprehensive calendar of health- and food-related dates.

Know when all of those special dates like “World Health Day” and “National Breast Cancer Awareness Month” are coming up and customize your content around it. You don’t want to miss the opportunities in your niche, right?

VALUE: $27

BONUS #4: My editorial calendar Google Sheet/Excel spreadsheet

We will use it to make a solid 3-month content plan for your blog/vlog/podcast… and breathe a sigh of relief when it’s done.

VALUE: $27

Download the editorial calendar here. Check out the video of me using it to plan 5-weeks of content in under 20 minutes here.

BONUS #5: My list of 60+ health article ideas you can create in 60 minutes

These are not lame-o headlines. Each one is an actual idea you can use to brainstorm many pieces of content from.

VALUE: $27

Download the 60+ health article ideas here.

BONUS #6: Links to 80 free health & wellness images hand-picked by me

These are beautiful copyright-free images that will look great on your wellness website and blog.

VALUE: $27

(If you already have the free secret bonus image links from previously purchasing a DFY article, no fear, these are totally new.) 😉

BONUS #7: Niche Masterclass

Because having a defined niche is SO important before starting your content strategy, I’ve teamed up with Sherry Rothwell of Nutrition Wisdom for this brand new masterclass.

In this Niche Masterclass, we do the inner work of getting clarity about the kind of person you want to work with – so that your ideal clients can find you! Finding your niche is partly about ‘chemistry’ and partly about getting clear on the results your service offers. We’ll uncover that ‘special someone’ who wants what you’ve got – so that you can design the perfect program that marries what you love, with the people who want it the most! This masterclass will give you a head start in your business, by getting you on track and attracting clients you love right from the start.

VALUE: $97

*** NEW *** BONUS #8: How to find accurate health information

Because sharing credible information for your audience and clients is SO important for your reputation, and to build trust.

This masterclass will help you confidently respond to questions, keep your knowledge up-to-date, and create content that can address some of the media hype and rumours that your clients ask you about.

 Having references, and who they are, directly reflect on how your audience perceives you. Knowing where to go to find credible health information can help you help your clients reach their health goals.

In this masterclass I go over some recommended credible websites. Then, I’ll show you how to search them and what to expect.

VALUE: $97

Book your spot in my Content Calendar Coaching now.

$1474 VALUE

Purchase

Got questions? I’ve got answers!

Although you may have to create content on your own (you WILL get 6 of my DFY health articles to use as-is or customize), having an organized clear plan takes the guesswork out of what to say to build your expertise on the internet. You won’t be struggling every week with what to create, only to end up with generic content. Or worse, not publishing any content at all.

That’s the beauty with strategizing both “sticky” and “fluid” dates into your editorial calendar! There will be some topics you will want to stick to on certain dates (“sticky” dates). Things like your birthday, biz anniversary, or niche-specific health/food dates. There will also be some stickiness when you’re leading up to a launch of your product/service.

BUT, the rest of the dates can be “fluid,” where they can be bumped and moved around based on the latest news, or question from your audience. We will plan both types of dates into your editorial calendar. This is all part of a solid content strategy!

Anytime before July 2018!

Once you book the coaching service, I will contact you about setting up our initial strategy session. From there you can decide when you want to plan your content, and for which 3 months we’re planning. It could be right away, or maybe you want to wait until June to start planning July-Sept. It’s up to you!

I recommend we have both our strategy and planning sessions at least a couple of weeks before the 3 months starts, this way you’re prepared ahead of time.

Generally speaking, having weekly content for your blog, vlog, or podcast is the norm. It keeps you top-of-mind to your audience and email subscribers, without overwhelming them with too much. This is about 12 times during that 3 month time frame.

During our first content strategy session, we’ll look at what is a realistic schedule for you and your blog. Whether it’s once every other week, or three times per week – it’s based on your business goals and schedule!

I don’t think it’s a good idea to plan more than 3 months of content at one time. Things can change quickly. So, we’ll have a strategy session, planning session, and follow-up for the first 3 month time frame. Then we’ll regroup near the end of those 3 months to do it again.

At this point, we’ll confirm or pivot your strategy and evaluate the success of your content so far. Then we’ll plan the following 3 months of your content together. And, yes, you’ll get another 6 DFY health articles from my ever-growing list.

We will create a content strategy that is unique to your niche and your business. By doing this instead of using someone else’s generic content or strategy, you can be more specific about what content you’re creating and how it will attract more niche-specific traffic to you. Each business is unique in its own way, and if you’re creating content like everyone else you’re never going to stand out.

No worries! With the bonuses, you’ll get to choose any 6 of my DFY articles. You can use those whenever you like in your content strategy. My health articles are quite long and in-depth (I’m all about quality!), so they can be customized however you want, including breaking them up into 2 or more different posts. Essentially, you could have all 12 of the articles you need already drafted for you.

The results I got from using my content strategy included one week skipped (#oops – happy #Canada150) and a few not-so-epic posts thrown in for good measure too. Life happens! We can, and should, plan a few “quick win” weeks during the 3 months. Plus, you’ll be able to batch create (or customize, if you’re using my DFY articles) content when you know what you’re going to publish in the near future.

No worries! You have until the end of those 3 months to choose your 6 posts. I create several new articles each month, so chances are I will create new articles that will be perfect for your niche. (And if you become a coaching client, I will slide a section related to your niche into the articles I write.) 😉

Plus, if you’re one of the first six people to book with me each quarter, you will get to choose one topic for a brand new health article during the 3 month calendar that we planning together. See “Limited Bonus #2” (above). Want to confirm if you’re in the first 6? Shoot me an email: leesa [at] leesaklich.com.

Plus, my “done for you” health articles are quite long and in-depth (I’m all about quality!). They can be customized however you want, including breaking them up into several different posts on your blog. You can even take out entire sections and still have an awesome in-depth article.

Because my health articles take 12-16 hours each, I have to limit the number of these I can promise. If you’re one of the first six people to sign up per quarter you will get to choose a topic for one. Shoot me an email to find out when the next spot opens up (leesa [at] leesaklich.com).

I’m thrilled to add a NEW Bonus (#7) to help with this! I teamed up with Sherry Rothwell at Nutrition Wisdom. She created the Niche Masterclass which is now available to everyone who purchases this Content Calendar Coaching. If you need help with this, you will be able to watch the class and complete the worksheet at your own convenience before we schedule our first session. Once you’re clear on that, we will be able to create a content strategy that targets your niche specifically.

Like many things in life, a lot of the results will depend upon you and how much work you put in. However, implementing a solid strategy can grow your traffic and sales, when done correctly. I have seen results in my own business and so have many others.

I’m so glad you asked!

My strategy was my plan and directions to get where I am now. After creating my plan, I executed it. This meant high-quality blog posts weekly throughout those 6 months, and some of those were epic blog posts. I also guest posted on another blog and was a guest for a live “ask me anything” video call on another one. And, of course, I promoted my blog posts and guest appearances in my newsletter and on social media. But it all started with a strategy and calendar.

Book your spot in my Content Calendar Coaching now.

$1474 VALUE

Purchase

Not 100% sure this is for you? Have a burning question?

Contact me directly right here.